Charge The Going Rate - Tom Reber

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Charge The Going Rate - Tom Reber

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When Tom Rebers was told to "charge the going rate," it sounded safe and reasonable. But playing it safe nearly cost him his business. In this episode of The Worst Advice I Ever Got, Tom shares how he learned to set his own value, stop following industry norms, and build a business that actually works for him.

If you’ve ever underpriced yourself or felt stuck following “what everyone else does,” this one’s for you.

Chapters

(00:00:00) - Introduction to Tom Reber and the Contractor Fight
(00:00:59) - The Worst Advice: Charging the Going Rate
(00:01:52) - Understanding the Going Rate Trap
(00:02:48) - Origin of the Bad Advice and Early Pricing Mistakes
(00:04:24) - Years of Being Busy But Broke
(00:07:37) - Trying to Fix the Wrong Problems
(00:08:47) - Head Trash and Limiting Beliefs About Worth
(00:11:27) - Fear, Mindset, and the Reticular Activating System
(00:13:33) - The Christmas Morning Wake-Up Call
(00:15:12) - Building Loyalty Through Client Touches
(00:17:00) - Defining the Ideal Customer
(00:18:55) - Where to Find the Contractor Fight
(00:19:30) - Closing Thoughts and Reflection

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