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Charleston's Leading Producers Podcast

Charleston's Leading Producers Podcast

Written by: Jake
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About this listen

Real conversations with the highest-producing real estate agents and business leaders in the Charleston area.


Hosted by Jake Cummings, this podcast goes beyond the surface-level advice. We dive into the real strategies, messy trial-and-error moments, and breakthrough insights that separate top producers from everyone else.


Each episode breaks down what's actually working in today's market - from building a business that fits you to navigating shifts most agents aren't paying attention to.


If you're a real estate professional looking to thrive, not just survive, this is for you.

New episodes drop weekly.

© 2026 Charleston's Leading Producers Podcast
Economics
Episodes
  • The Four Pillars of Real Estate Content That Actually Converts | Mission First Media
    Jan 28 2026

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    Daniel and Laura Peal (@missionfirst_media) are the founders of Mission First Media, a Charleston-based content creation company specializing in real estate listing photos, drone video, 3D tours, social reels, and agent-branded content. Before launching their business, they spent six years serving internationally as missionaries in Costa Rica, Honduras, and Puerto Rico—where Daniel's passion for photography and media began as a way to capture stories and beauty across cultures.

    In this conversation, Daniel and Laura reveal:

    • Why 39% of agent leads came from social media in 2025 (NAR study) and what that means for 2026
    • The "Keep It REAL" content framework: Roots, Experience, Advice, Lifestyle
    • Why agents who only post when they have a listing are invisible the rest of the time
    • The exact iPhone settings you need to stop uploading blurry content (1080p, upload at highest quality, cross-posting)
    • How to look confident on camera
    • Why batch content creation (one full day per month) beats trying to post daily on the fly

    This is a conversation on creating authentic, professional content that doesn't drain your time—and actually converts to clients.

    Follow Jake: @jakecummings_homeloans

    About Charleston's Leading Producers: Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing the work and getting the results.

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    30 mins
  • How Engagement Beats Followers Every Time: What Actually Moves the Needle in Marketing | Charlotte Berger
    Jan 21 2026

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    Charlotte Berger (@charlottebergerpr) is the founder of CBPR, a Charleston-based PR and marketing firm she launched in May 2020 after being let go during COVID. She's grown her team to 12, been named a 40 Under 40, Woman of Influence, and SC 500 winner. Charlotte has spent over a decade in PR, social media, and influencer marketing, representing hotels, restaurants, CPGs, and nonprofits across the Southeast.

    In this conversation, Charlotte reveals:

    • How a follower count can be a vanity metric – and what actually matters for ROI
    • How she uses AI (ChatGPT and Claude) to streamline client work without losing the human touch
    • The hard truth about marketing: no amount of PR can fix a bad product or experience
    • Why Facebook still drives more business than Instagram or TikTok for most industries

    This is a conversation about authentic marketing, building agency culture, and why real connections beat vanity metrics every single time.

    Follow Jake: @jakecummings_homeloans

    Timestamps: 00:00 What CBPR Actually Does (It's More Than Social Media)
    03:57 The First Step to Getting People to Engage With Your Content
    07:45 Why You Don't Need to Be a Publicist to Pitch Journalists
    09:30 How Charlotte Uses AI in 2026 (ChatGPT, Claude, and Otter)
    13:20 The Hard Truth About Marketing No One Wants to Hear
    16:45 Why Follower Count Is a Vanity Metric
    19:10 Where to Start Your Branding Journey (Target Audience and Competitor Analysis)
    22:30 Why Facebook Still Outperforms Instagram for Most Businesses
    24:15 Building the Marketing Mavens: 30+ Women Agency Owners Supporting Each Other
    27:50 The One Thing Charlotte Would Tell Her May 2020 Self

    About Charleston's Leading Producers: Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing the work and getting the results.

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    34 mins
  • International Business Meets Charleston Real Estate: AI, Education, and Team Building | Sarita Kauffman & Eleanor McPherson
    Jan 14 2026

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    Sarita Kauffman (@thekauffmangroup) holds a degree in international business from Brazil and leads the Kauffman Group – a tight-knit, multilingual team that recently partnered with Better Homes and Gardens Real Estate in Summerville. Her team serves some of Charleston's most diverse client bases.

    In this conversation, Sarita reveals:

    • Why agents who leave her team come back – and what that says about culture
    • How her international business background shaped the way she structures her team
    • The AI tools her team is building from scratch to eliminate 80-90% of agent busywork

    This is a conversation focused on team building, technology implementation, and creating a business where people actually want to work – not just collect a paycheck.

    Follow Jake: @jakecummings_homeloans
    Connect with the Kaufman Group: Text 843-890-2545

    Timestamps:

    00:00 Building a Team Culture Agents Don't Want to Leave
    03:30 International Business Meets Real Estate
    06:45 Why the Kaufman Group Partnered with Better Homes and Gardens
    09:20 Serving Charleston's Multilingual Community
    12:50 What New Agents Actually Need to Succeed
    16:15 The AI Strategy That Will Change Everything in 2026
    20:40 Let Salespeople Sell: Eliminating Agent Burnout
    24:30 Giving Back to the Community Through Schiffa Clinic
    28:10 The Kaufman Group's Vision for 2026

    About Charleston's Leading Producers: Weekly conversations with the highest-producing real estate agents in Charleston. No fluff. No theory. Just proven strategies from agents doing the work and getting the results.

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    28 mins
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