Most companies say they’re “listening to the customer.” They’re not.
This episode breaks down how AI is finally making customer voice usable and actionable.

Jason Riggs, Chief Commercial & Product Officer at Audivi AI, joins ChatGTM to unpack what most GTM teams get wrong about customer insight and how AI is changing the game.

This isn’t about dashboards or surveys. It’s about turning real conversations into revenue.

Michael Beck and Chad Horn dig into how operators should actually think about voice-of-customer, where AI fits, and why most teams are still guessing instead of knowing.

What you’ll learn:
• Why most “voice of customer” strategies fail
• How AI can actually understand customer conversations
• The gap between data collection and action
• How to turn insights into revenue-driving decisions
• What GTM teams should be doing differently right now

If you’re in marketing, sales, or GTM leadership, this is a shift you can’t ignore.

Subscribe to ChatGTM for more conversations on marketing, AI, and go-to-market strategy.

#ChatGTM #AI #VoiceOfCustomer #GTMStrategy #MarketingStrategy #CustomerInsights #B2BMarketing #RevenueGrowth

Restaurants are losing billions not because of bad food… but because they don’t know who their best customers are.

In this episode of the ChatGTM Podcast, Michael Beck and Chad Horn sit down with Ryan Volberg, Founder & CEO of Guestologie, to break down why loyalty is broken in hospitality and what it actually takes to fix it.

Ryan shares the moment that sparked Guestologie, realizing he was treated like a first-time guest after 50+ visits and why that problem still exists across the industry today.

This conversation goes deep on why most “loyalty programs” don’t create loyalty, how AI is changing guest recognition, and why restaurants are over-investing in new customers while quietly losing their best ones.

If you care about retention, personalization, or building real customer relationships at scale, this one hits.

Key Takeaways:
• Why 36% of restaurant customers churn every year
• The difference between loyalty and rewards (and why it matters)
• How AI can predict your best customers after just one visit
• Why “status” beats discounts every time
• How restaurants can create Michelin-level experiences at scale
• The hidden reason your regulars quietly stop coming back

Ryan has spent his career building category-defining companies from cloud POS to earned wage access and now Guestologie, where he’s tackling one of hospitality’s oldest problems: truly knowing the guest.

Subscribe to ChatGTM for more conversations on GTM, marketing, AI, and operator strategy.

#ChatGTM #RestaurantMarketing #CustomerRetention #AIinBusiness #Hospitality #GTMStrategy #CustomerExperience #Loyalty #MarketingStrategy

Restaurant ordering is broken and AI is starting to fix it.

In this episode of the ChatGTM Podcast, Michael Beck and Chad Horn sit down with Stephen Klein, CEO and co-founder of Saivory, to break down why most restaurant ordering experiences are inefficient and how AI can dramatically improve both customer experience and revenue.

Stephen shares how Saivory is helping restaurant brands reduce reliance on third-party platforms, increase first-party sales, and turn ordering into a frictionless experience using natural language and smart cart optimization.

They go deep on the real problem with third-party platforms, why first-party data is the real asset, and how AI is reshaping the way customers discover and order food.

Key topics in this episode:
• Why restaurant ordering is fundamentally broken
• How AI can turn 50 clicks into a single prompt
• The real cost of third-party platforms
• How to increase AOV without hurting the experience
• Why first-party data is the future of restaurant growth
• Building AI tools that actually work in real operations

Stephen also shares how Saivory works with brands like Shipley Do-Nuts and why their approach focuses on collaboration, not just software.

If you're an operator, marketer, or building in restaurant tech, this episode gives you a practical look at what’s changing right now.

Subscribe to ChatGTM for more conversations on marketing, AI, and go-to-market strategy.

#restauranttech #ai #digitalordering #firstpartydata #saas #marketingstrategy #chatgtm #growthstrategy