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ChatGTM

ChatGTM

Written by: Michael Beck
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The ChatGTM Podcast by Inc Tank GTM

2025 Michael Beck
Economics
Episodes
  • ChatGTM S2 E18: Melissa Fahs ~ CCO Coco Robotics / From Novelty to Infrastructure: Inside Coco
    May 4 2026

    The conversation covers various topics related to Coco Robotics, including its launch event, capabilities, impact on food delivery, design, scalability, government approvals, deployment, tipping points, impact on restaurants, expansion into other verticals, growth and partnerships, PR and brand trust, upcoming events, and rapid fire questions.

    Takeaways

    • Coco Robotics is revolutionizing the last-mile delivery industry with its autonomous delivery robots.
    • The company's focus on quality, sustainability, and efficiency is driving its success in various cities and markets.

    Chapters

    • 00:00 Introduction and Work Culture
    • 05:47 Coco Robotics Impact on Food Delivery
    • 10:54 Coco Robotics Scalability and Expansion
    • 18:00 Coco Robotics Tipping Points
    • 23:44 Coco Robotics Growth and Partnerships
    • 32:02 Closing Remarks
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    33 mins
  • ChatGTM S2 E:17 Mary Pillow Thompson ~ Miso Robotics / The $100B Problem in Restaurants
    Apr 28 2026

    Most restaurants aren’t losing on strategy. They’re losing in the middle of a Tuesday lunch rush.

    Mary Pillow Thompson breaks down why frontline execution, not planning, is where profit is won or lost. From wasted product to misaligned teams, this episode exposes the hidden inefficiencies killing margins inside restaurant operations.

    Mary, co-founder of Zignal (acquired by Miso Robotics), explains how AI, automation, and better shift-level clarity are transforming how restaurants actually run. Not in theory. In real time.

    This isn’t about replacing humans. It’s about finally telling them how to win.

    What you’ll learn:

    • Why up to 40% of fries get wasted and how to fix it
    • The biggest mistake restaurants make with AI and automation
    • How giving employees a simple goal can transform performance
    • Why most teams are running a different store than they think
    • The real role of robotics like Flippy in modern kitchens
    • How to reduce chaos during peak hours without adding headcount

    Mary also shares how Zignal acts as an “AI shift manager” giving frontline teams clarity on what matters right now, not after the fact.

    If you care about restaurant ops, GTM, or applying AI in the real world, this one hits.

    Subscribe to ChatGTM for more conversations on marketing, AI, and go-to-market strategy..

    Takeaways

    • AI in the restaurant industry
    • Impact of automation on QSR workers Efficiency in the restaurant industry can lead to significant cost savings.
    • Understanding the current state of a restaurant's operations is crucial before implementing new technology or automation.

    Chapter Timestamps
    00:00 Intro
    01:42 Who is Mary Pillow Thompson
    04:31 What Zignal actually does
    06:19 Turning employees into a winning team
    07:15 Robots as team members (Flippy)
    09:06 Why Miso acquired Zignal
    12:09 The real value of data + AI in restaurants
    17:36 The shocking level of food waste
    19:22 The future of QSR workers
    24:22 How to adopt automation the right way
    29:07 The one thing every operator should fix
    34:04 What Mary looks for in a struggling store
    35:41 Biggest mistake with AI in restaurants
    37:10 Lightning round

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    40 mins
  • ChatGTM S2 E16: Brandon Rhoten ~ CMO Dave's Hot Chicken / Marketing with Spicey Authenticity
    Apr 23 2026

    The conversation covers the topics of brand authenticity, innovation in marketing, and unique advertising modes. It delves into Brandon Rhoten's marketing strategy at Dave's Hot Chicken, the use of humor and authenticity in marketing, user-generated content, managing growth and marketing allocation, scaling a distinct brand voice, spice levels and guest experience, and innovation in marketing and advertising modes. The conversation covers a range of topics related to brand building, marketing strategies, and leadership style. Key themes include the importance of impact over efficiency, the significance of consistency over humor, and the value of doing thorough homework in marketing. The chapters explore contrarian brand building, the role of technology in guest experience, injecting personality into risk-averse brands, consumer attention and strategy, leadership style and collaboration, advice for junior marketers, social media missteps, and more.

    Takeaways

    • Brand authenticity
    • Innovation in marketing Impact over efficiency
    • Consistency over humor

    Chapters

    • 00:00 Unique Advertising for Dave's Hot Chicken
    • 31:31 Injecting Personality into Risk-Averse Brands
    • 39:30 Advice for Junior Marketers
    • 44:31 Immediate Change in Marketing Teams
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    44 mins
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