Most companies say they’re “listening to the customer.” They’re not.
This episode breaks down how AI is finally making customer voice usable and actionable.

Jason Riggs, Chief Commercial & Product Officer at Audivi AI, joins ChatGTM to unpack what most GTM teams get wrong about customer insight and how AI is changing the game.

This isn’t about dashboards or surveys. It’s about turning real conversations into revenue.

Michael Beck and Chad Horn dig into how operators should actually think about voice-of-customer, where AI fits, and why most teams are still guessing instead of knowing.

What you’ll learn:
• Why most “voice of customer” strategies fail
• How AI can actually understand customer conversations
• The gap between data collection and action
• How to turn insights into revenue-driving decisions
• What GTM teams should be doing differently right now

If you’re in marketing, sales, or GTM leadership, this is a shift you can’t ignore.

Subscribe to ChatGTM for more conversations on marketing, AI, and go-to-market strategy.

#ChatGTM #AI #VoiceOfCustomer #GTMStrategy #MarketingStrategy #CustomerInsights #B2BMarketing #RevenueGrowth

Restaurants are losing billions not because of bad food… but because they don’t know who their best customers are.

In this episode of the ChatGTM Podcast, Michael Beck and Chad Horn sit down with Ryan Volberg, Founder & CEO of Guestologie, to break down why loyalty is broken in hospitality and what it actually takes to fix it.

Ryan shares the moment that sparked Guestologie, realizing he was treated like a first-time guest after 50+ visits and why that problem still exists across the industry today.

This conversation goes deep on why most “loyalty programs” don’t create loyalty, how AI is changing guest recognition, and why restaurants are over-investing in new customers while quietly losing their best ones.

If you care about retention, personalization, or building real customer relationships at scale, this one hits.

Key Takeaways:
• Why 36% of restaurant customers churn every year
• The difference between loyalty and rewards (and why it matters)
• How AI can predict your best customers after just one visit
• Why “status” beats discounts every time
• How restaurants can create Michelin-level experiences at scale
• The hidden reason your regulars quietly stop coming back

Ryan has spent his career building category-defining companies from cloud POS to earned wage access and now Guestologie, where he’s tackling one of hospitality’s oldest problems: truly knowing the guest.

Subscribe to ChatGTM for more conversations on GTM, marketing, AI, and operator strategy.

#ChatGTM #RestaurantMarketing #CustomerRetention #AIinBusiness #Hospitality #GTMStrategy #CustomerExperience #Loyalty #MarketingStrategy

Restaurant ordering is broken and AI is starting to fix it.

In this episode of the ChatGTM Podcast, Michael Beck and Chad Horn sit down with Stephen Klein, CEO and co-founder of Saivory, to break down why most restaurant ordering experiences are inefficient and how AI can dramatically improve both customer experience and revenue.

Stephen shares how Saivory is helping restaurant brands reduce reliance on third-party platforms, increase first-party sales, and turn ordering into a frictionless experience using natural language and smart cart optimization.

They go deep on the real problem with third-party platforms, why first-party data is the real asset, and how AI is reshaping the way customers discover and order food.

Key topics in this episode:
• Why restaurant ordering is fundamentally broken
• How AI can turn 50 clicks into a single prompt
• The real cost of third-party platforms
• How to increase AOV without hurting the experience
• Why first-party data is the future of restaurant growth
• Building AI tools that actually work in real operations

Stephen also shares how Saivory works with brands like Shipley Do-Nuts and why their approach focuses on collaboration, not just software.

If you're an operator, marketer, or building in restaurant tech, this episode gives you a practical look at what’s changing right now.

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#restauranttech #ai #digitalordering #firstpartydata #saas #marketingstrategy #chatgtm #growthstrategy

Carmela Hughley, SVP of Marketing at Rita’s Italian Ice, breaks down how a 600+ location brand turns community, nostalgia, and product innovation into real revenue.

This isn’t about feel-good marketing. It’s about building a brand people come back to for decades.

Inside this episode:
• How Rita’s uses community initiatives to drive loyalty
• Why nostalgia is a competitive advantage
• The real role of data, apps, and personalization
• How 80+ flavors fuel repeat visits and urgency
• What most brands miss about “giving back”

Rita’s isn’t just selling ice and custard. They’re building emotional memory at scale.

Carmela also shares how they balance:
• Digital vs physical engagement
• Franchise growth and brand consistency
• Creativity in a noisy marketing landscape

If you’re building a brand, this episode will challenge how you think about growth.

Subscribe to ChatGTM for more conversations on marketing, AI, and GTM strategy.

#MarketingStrategy
#BrandGrowth
#CustomerLoyalty
#FranchiseBusiness
#CommunityMarketing
#RetailMarketing
#GTMStrategy
#FoodBrand
#MarketingLeadership

Healthcare isn’t broken because of cost. It’s broken because of experience.

Kobby Amoah, CEO of River Health, breaks down why the system fails patients and what happens when you rebuild it around simplicity, access, and real-world behavior.

This isn’t theory. It’s a different model already working across restaurants, retail, and hourly workforces.

Instead of insurance cards, River Health uses a payment system that works like a credit card. Instead of waiting weeks for appointments, they start with virtual primary care. Instead of confusing bills, they remove them entirely for everyday care.

We get into what most healthcare products get wrong, why employers are rethinking benefits, and how better experience actually changes behavior.

If you care about GTM, product design, or building for real users, this one’s worth your time.

Key topics:
• Why healthcare and insurance should be separated
• The UX mistakes most healthcare companies still make
• How virtual care becomes the default, not the backup
• Why simplicity drives higher utilization
• The ROI model: retention, missed shifts, and real data
• What healthcare could look like in 5 years

Guest: Kobby Amoah — CEO, River Health
Hosts: Michael Beck, Chad Horn

Subscribe to ChatGTM for more conversations on marketing, AI, and GTM strategy.

Restaurants are missing up to 50% of inbound calls… and it’s costing them real revenue.

In this episode of ChatGTM, Alex Sambvani (CEO of Slang AI) breaks down how voice AI is quietly transforming the restaurant industry by capturing missed demand, improving guest experience, and unlocking entirely new operational insights.

This isn’t about replacing humans. It’s about augmenting the front-of-house with AI that actually understands guests, handles calls, and personalizes interactions at scale.

What you’ll learn:

• Why restaurants miss 40–50% of calls (and what it really costs)
• How AI hosts are capturing lost revenue instantly
• The shift from “AI tool” → “guest experience platform”
• Why personalization is the next battleground in hospitality
• How Slang uses 30M+ calls to train better guest interactions
• The hidden data layer most operators are completely missing
• Why staff often become the biggest fans of AI

Alex also shares how guest expectations around AI are rapidly changing and why operators who adopt early will win.

If you care about GTM, AI, or the future of hospitality, this one matters.

Guest:
Alex Sambvani — CEO, Slang AI

Subscribe to ChatGTM for more conversations on marketing, AI, and GTM strategy.

#RestaurantTech #VoiceAI #Hospitality #AIinBusiness #CustomerExperience #GTMStrategy #MarketingTechnology #RestaurantIndustry #AITrends #ChatGTM

Most brands invest in screens. Very few turn them into revenue drivers.

This episode breaks down why most digital experiences fail and what actually moves customer behavior in-store.

Michael Beck and Chad Horn sit down with Jason Adams from CRI to unpack how digital signage, data, and customer psychology come together to drive real ROI. From eye-tracking insights to retail media networks, this is a behind-the-scenes look at how physical spaces are becoming programmable, measurable, and massively more profitable.

Jason shares how brands are seeing measurable lift, why static signage is a missed opportunity, and how convenience stores are quietly evolving into media platforms.

If you operate in retail, QSR, or hospitality, this is the playbook for turning attention into revenue.

Topics covered:
• Why most digital signage fails
• How eye tracking changes menu design
• The real ROI of moving from static to dynamic
• Why C-stores are becoming media companies
• How retail media networks unlock new revenue streams
• The role of data and AI in physical experiences

Guest: Jason Adams, CRI

Subscribe to ChatGTM for more conversations on marketing, AI, and GTM strategy.

#DigitalSignage #RetailMedia #QSRMarketing #CustomerExperience #CStore #MarketingStrategy #GTM #AIinRetail #HospitalityTech

The conversation delves into the rethinking of the restaurant industry, focusing on the intersection of technology, loyalty, and real-world operations. It explores the cost and economics of online ordering, the consumer experience and adoption, the future of delivery, and concludes with key takeaways and a call for kindness.

Takeaways

• Rethinking the restaurant industry
• The intersection of technology, loyalty, and real-world operations

Chapters

• 00:00 Introduction and Pickup Game
• 06:27 Cost and Economics of Online Ordering
• 18:16 Consumer Experience and Adoption
• 24:34 Fulfillment and Future of Delivery