Cheat Codes: Play The Marketing Game On Easy Mode cover art

Cheat Codes: Play The Marketing Game On Easy Mode

Cheat Codes: Play The Marketing Game On Easy Mode

Written by: Todd Clouser and Obaid Durrani
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Dumb conversations about b2b marketingTodd Clouser and Obaid Durrani Economics Marketing Marketing & Sales
Episodes
  • The Lost Episodes, Part 1: All The Generic Advice You Hear is True

    The Lost Episodes, Part 1: All The Generic Advice You Hear is True
    Jul 3 2023
    Recorded in April 2023. We discuss how we created The Easy Mode Framework, how we ended up implementing it at Cognism (and being mentioned in Alice de Courcy's first book!), and how we were able to throw together a promising and fun side-gig.
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    28 mins
  • The Easy Mode Framework, Part 8: Iteration

    The Easy Mode Framework, Part 8: Iteration
    Jul 3 2023

    Recorded in February 2023. We've finally arrived at the final part of The Easy Mode Framework: Iteration. In this short episode, we'll go over what to do at this stage of the framework, as well as which parts of the framework are one-time processes and which are repeatable steps.

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    7 mins
  • The Easy Mode Framework, Part 7: Performance

    The Easy Mode Framework, Part 7: Performance
    Apr 9 2023
    In this episode, Todd and Obaid go over Part 7 of The Easy Mode Framework, Performance. There are six things you want to look at when trying to understand the performance of the content you're creating based on this framework. We'll speak in detail about seeing an increase in engagement from your ICP, questions/comments you can dive deeper on from your ICP, DMs/relationships with people from your ICP, collabs and podcast invites, tags in other conversations regarding the topic(s) you're building content on, and increase in follows from your ICP.
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    27 mins
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