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Cheer: The British Way

Cheer: The British Way

Written by: Cheer: The British Way
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About this listen

Cheer: The British Way is hosted by Tori Rubin (founder of Unity Allstars) and Ant Ridgway (Director of EMCA). This podcast shines a spotlight on the UK cheerleading scene, exploring the culture, athletes, and communities that make it unique. From competition days to the grind of training, Tori dives into stories from coaches, athletes, and industry leaders, uncovering the challenges, triumphs, and behind-the-scenes moments that define the sport. Whether you’re a cheerleader, parent, or fan, it’s a true celebration of cheerleading, the British way.Cheer: The British Way
Episodes
  • The Reality of UK Uni Cheer
    May 1 2026

    University cheer is a world of its own and it’s often misunderstood. In this episode of Cheer the British Way, we dive into the reality of uni cheer, breaking down how it differs from Allstar cheer, how it’s evolved over the years, and why it deserves recognition in its own right.

    We talk honestly with Chinwe Okeke about the challenges uni cheer programmes face, from limited funding and facilities to the huge pressure placed on coaches. Many of those coaches aren’t just coaches, they’re students, athletes, and full-time uni jugglers, balancing exams, training, competitions and leadership all at once.

    Whether you’re a current uni cheerleader, an Allstar athlete, a coach, or someone curious about the British cheer scene, this is a conversation that needed to happen.

    ✉️ hello@cheerthebritishway.co.uk

    #notjustcheer

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    45 mins
  • Back in The Day: The Uni Cheer Forum
    Apr 17 2026

    In this throwback episode, Ant and Tori rewind to a time when The Uni Cheer Forum was the place everyone was talking about. From unforgettable highs to some very real lows, they reminisce about what it was like when forum threads could make or break your week.

    Beyond the nostalgia, this episode opens up an honest and important conversation about the power of online commentary and the impact it can have on mental health. Tori shares candidly how The Uni Cheer Forum affected her personally, why she made the decision to stop reading it, and what that choice meant for her wellbeing.

    Ant also brings some invaluable perspective as he discusses the importance of not letting negative comments online define you, offering advice that’s just as relevant today as it was back then.

    Whether you were deep in the uni cheer world or just curious about how online spaces can shape our experiences, this episode is a thoughtful, reflective listen you won’t want to miss.

    #NotJustCheer

    ✉️ hello@cheerthebritishway.co.uk


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    21 mins
  • The Worlds Experience
    Apr 3 2026

    The dream. The goal. In this episode of Cheer: The British Way, Tori and Ant sit down for an honest, unfiltered conversation about Worlds. This includes what it used to mean, what it feels like now, and whether the experience has changed more than we realise.

    From memories of Worlds in the past to the reality of Worlds today, they reflect on how the competition, culture, pressure, and expectations have evolved over the years. Along the way, they tackle some controversial topics, ask the uncomfortable questions, and challenge listeners to think differently about what Worlds represents in modern cheer.

    🎧 Tune in, reflect with us, and let us know what you think.

    ✉️ hello@cheerthebritishway.co.uk

    #NotJustCheer

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    45 mins
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