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Cheer: The British Way

Cheer: The British Way

Written by: Cheer: The British Way
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About this listen

 Cheer: The British Way is hosted by Tori Rubin (founder of Unity Allstars) and Ant Ridgway (Director of EMCA). This podcast shines a spotlight on the UK cheerleading scene, exploring the culture, athletes, and communities that make it unique. From competition days to the grind of training, Tori dives into stories from coaches, athletes, and industry leaders, uncovering the challenges, triumphs, and behind-the-scenes moments that define the sport. Whether you’re a cheerleader, parent, or fan, it’s a true celebration of cheerleading, the British way.Cheer: The British Way
Episodes
  • Back in The Day: Uniforms

    Back in The Day: Uniforms
    Feb 6 2026

    It’s a proper throwback this week as Tori and Ant head back in the day to talk all things cheer uniforms. From questionable fabric choices and bold design decisions to the looks we thought were elite at the time, nothing’s off limits as they reminisce about what we wore, why we wore it, and how cheer style has evolved over the years. 👀

    For those tuning in on video, pay close attention to Tori’s outfit… some nostalgia doesn’t need explaining✨ Grab a cuppa and join us for a trip down cheer memory lane.


    ✉️ hello@cheerthebritishway.co.uk

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    20 mins
  • Let Go to Grow: The Business of Cheer

    Let Go to Grow: The Business of Cheer
    Jan 23 2026

    Running a cheer gym isn’t just about great routines and competition wins. It’s about building a business that can grow, evolve and thrive.

    In this episode of Cheer: The British Way, Tori and Ant sit down with Rachel Lynch, owner of The Cheerleading CEO, to dive deep into what it really takes to run a successful cheer gym. From leadership and mindset to systems, growth and knowing when to let go. Rachel shares vital advice to help gym owners step into their role as confident, capable business leaders.

    Alongside Rachel’s insights, Tori and Ant open up about their own journeys, sharing the lessons, challenges, and decisions that shaped where they are today.

    Whether you’re just starting out or ready to level up your gym, this episode is packed with practical advice, honest conversations, and empowering takeaways to help you let go… so your business can grow. 💪✨ #NotJustCheer

    🎧 Tune in now and take your cheer business to the next level.

    ✉️ hello@cheerthebritishway.co.uk

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    50 mins
  • Is Allstar Cheer a Sport?

    Is Allstar Cheer a Sport?
    Jan 9 2026

    In this episode of Cheer: The British Way, Ant and Tori tackle one of the most debated questions in the cheerleading world: is allstar cheer actually a sport?

    Expect an honest, open discussion as we explore different definitions of sport, common arguments from inside and outside the cheer community, and why this topic continues to divide opinion. Expect strong viewpoints, thoughtful counterarguments, and a few controversial takes along the way.

    Whether you firmly believe allstar cheer is a sport, think it isn’t, or sit somewhere in the middle, this episode is guaranteed to get you thinking, and probably talking. #NotJustCheer


    ✉️ hello@cheerthebritishway.co.uk
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    43 mins
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