University cheer is a world of its own and it’s often misunderstood. In this episode of Cheer the British Way, we dive into the reality of uni cheer, breaking down how it differs from Allstar cheer, how it’s evolved over the years, and why it deserves recognition in its own right.

We talk honestly with Chinwe Okeke about the challenges uni cheer programmes face, from limited funding and facilities to the huge pressure placed on coaches. Many of those coaches aren’t just coaches, they’re students, athletes, and full-time uni jugglers, balancing exams, training, competitions and leadership all at once.

Whether you’re a current uni cheerleader, an Allstar athlete, a coach, or someone curious about the British cheer scene, this is a conversation that needed to happen.

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#notjustcheer

In this throwback episode, Ant and Tori rewind to a time when The Uni Cheer Forum was the place everyone was talking about. From unforgettable highs to some very real lows, they reminisce about what it was like when forum threads could make or break your week.

Beyond the nostalgia, this episode opens up an honest and important conversation about the power of online commentary and the impact it can have on mental health. Tori shares candidly how The Uni Cheer Forum affected her personally, why she made the decision to stop reading it, and what that choice meant for her wellbeing.

Ant also brings some invaluable perspective as he discusses the importance of not letting negative comments online define you, offering advice that’s just as relevant today as it was back then.

Whether you were deep in the uni cheer world or just curious about how online spaces can shape our experiences, this episode is a thoughtful, reflective listen you won’t want to miss.

#NotJustCheer

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The dream. The goal. In this episode of Cheer: The British Way, Tori and Ant sit down for an honest, unfiltered conversation about Worlds. This includes what it used to mean, what it feels like now, and whether the experience has changed more than we realise.

From memories of Worlds in the past to the reality of Worlds today, they reflect on how the competition, culture, pressure, and expectations have evolved over the years. Along the way, they tackle some controversial topics, ask the uncomfortable questions, and challenge listeners to think differently about what Worlds represents in modern cheer.

🎧 Tune in, reflect with us, and let us know what you think.

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#NotJustCheer

In this episode of Cheer: the British Way, Tori and Ant dive into the transatlantic world of cheerleading, comparing the UK and USA like never before. From training schedules and competition experiences to funding struggles and growth opportunities, they break down the unique challenges each country faces.

But it’s not all differences. There are plenty of surprising similarities too. Whether you’re a cheerleader, coach, or just curious about how the sport varies across the pond, this episode gives you an honest and insightful look at cheer on both sides.

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#NotJustCheer

In this episode of Cheer: The British Way, Tori and Ant are joined by Steph Clawson from CheerTravel to dive into the story behind one of the UK’s leading cheer travel providers.

Steph shares how CheerTravel began, how it has grown, and what goes on behind the scenes when organising unforgettable competition trips. From international events to once-in-a-lifetime team experiences, she explains exactly what CheerTravel offers and how they support programmes every step of the way.

If your team is thinking about competing away next season, this episode is packed with practical advice. From planning timelines and budgeting tips to making the most of the travel experience for athletes, coaches, and parents alike.

Whether you’re a gym owner, coach, athlete, or cheer parent, this is a must-listen for anyone considering taking their team on the road next season. 🌍✨ #NotJustCheer

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Competition season… the glitter, the nerves, the early mornings, the last-minute changes, the wins, the losses, and everything in between.

In this episode of Cheer the British Way, Ant and Tori get real about the reality of competition season. From the emotional highs of hitting zero and standing on the mat with your team, to the pressure, stress, injuries, and setbacks that no one sees on social media. Nothing is off limits.

They share honest insights into what athletes, coaches, and parents actually experience during this intense time of year, how to handle the lows. Despite the tears, exhaustion, and relentless pressure, it’s always worth it in the end.

Whether you're in the middle of comp season or gearing up for it, this episode will remind you why we do it.

Because it’s more than medals. It’s more than routines. #NotJustCheer

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It’s a proper throwback this week as Tori and Ant head back in the day to talk all things cheer uniforms. From questionable fabric choices and bold design decisions to the looks we thought were elite at the time, nothing’s off limits as they reminisce about what we wore, why we wore it, and how cheer style has evolved over the years. 👀

For those tuning in on video, pay close attention to Tori’s outfit… some nostalgia doesn’t need explaining✨ Grab a cuppa and join us for a trip down cheer memory lane.

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Running a cheer gym isn’t just about great routines and competition wins. It’s about building a business that can grow, evolve and thrive.

In this episode of Cheer: The British Way, Tori and Ant sit down with Rachel Lynch, owner of The Cheerleading CEO, to dive deep into what it really takes to run a successful cheer gym. From leadership and mindset to systems, growth and knowing when to let go. Rachel shares vital advice to help gym owners step into their role as confident, capable business leaders.

Alongside Rachel’s insights, Tori and Ant open up about their own journeys, sharing the lessons, challenges, and decisions that shaped where they are today.

Whether you’re just starting out or ready to level up your gym, this episode is packed with practical advice, honest conversations, and empowering takeaways to help you let go… so your business can grow. 💪✨ #NotJustCheer

🎧 Tune in now and take your cheer business to the next level.

✉️ hello@cheerthebritishway.co.uk