Content is everywhere.

So why is it harder than ever to stand out?

In this episode, we talk to Shivam K about how content, AI, and performance marketing are evolving—and what brands must get right to stay relevant.

The conversation explores:

• Why clarity beats volume in content creation

• How frameworks reduce overwhelm and improve consistency

• The role of AI in scaling ideas, not replacing thinking

• Why identity and community drive buying behavior in India

• What D2C brands often misunderstand about growth and reach

This is a grounded, no-fluff discussion for marketers and founders who want to build authority—not just chase trends.

🎧 Perfect for listeners navigating content fatigue, AI adoption, and brand differentiation in 2026.

Ankita Bhatia Dhawan has spent years on both sides of B2B transactions — as a corporate buyer evaluating vendors and as a consultant selling marketing services to SMEs in the Middle East.

Her insight? B2B buying isn't rational. It's emotional. The real question in every buyer's mind: "Will this decision protect my reputation at work?"

We talk about committee buying dynamics, what sellers get wrong, why references matter even when nobody checks them, and how her journey from engineer to blogger to marketing consultant shaped her understanding of business relationships.

If you sell services, work in B2B marketing, or want to understand how corporate decisions really get made — this one's for you.

What happens when you stop selling "digital marketing" and start solving one specific problem?

Shivam K built The Teaser Company on a simple bet: D2C brands don't need another performance marketing agency. They need creative strategy that actually converts.

In this conversation, we get into the real stuff—why he shows pricing publicly, how he filters out wrong-fit clients before they even call, and the content + community approach that got him his first customers.

Whether you're running an agency, building a D2C brand, or trying to figure out how to position your services business—there's something here for you.