Here's an uncomfortable truth: most business deals fall apart not because of bad vendors, but because buyers don't really know what they want.

Shankar VR joins Anoop and Nisha to talk about the messy reality of B2B buying and selling in India. From the trust signals that actually matter, to why sellers oversell (and how to see through it), to the generational shifts changing workplaces—this conversation covers ground that business podcasts rarely touch.

Shankar shares a simple test he learned from a former boss: if your buyer won't introduce you to their boss, you haven't earned their trust yet.

We also get into the rise of intermediaries who sell but never deliver, why reference checks are non-negotiable in the Indian market, and how AI is helping buyers build better briefs in minutes.

Stick around for an honest take on Gen Z at work—and why every generation thinks the next one is hopeless.

What if 80% of solving a problem is just figuring out what you're actually trying to solve?

In this episode, Anoop and Nisha go "beyond" the usual marketing talk to explore how we think, communicate, and make decisions. From a sci-fi story about a computer that took millions of years to answer "42" to a real breakdown of why photographers struggle to build businesses—this one gets philosophical in the best way.

We talk about why corporate communication gets so dull, how first principles thinking applies to business strategy, and the uncomfortable truth that your skill isn't what people are paying for. They're paying for outcomes.

If you've ever felt like you're asking the wrong questions or building the wrong thing, press play.

Shankar VR spent over 20 years at big corporates. Then he started his own B2B SaaS company, Krinati.

What followed was an unexpected lesson in humility.

In this conversation, Shankar opens up about what changes when the corporate badge disappears—the way people treat you, the way you negotiate, even the way you see yourself. We explore the unique psychology of building a business in India, where fear of social ridicule often matters more than fear of failure itself.

A raw conversation about ego, responsibility, and what it actually takes to build something of your own.

Ankita Bhatia Dhawan was an influencer before the term existed. She started blogging in 2004, built real community, monetized through brand work, and eventually stepped away from the game entirely.

Now she's back—not as a creator chasing metrics, but as someone who's seen both sides: the marketer responsible for corporate content, and the individual writing purely because she wants to.

This conversation goes deep on what happened to content. Why B2B feels so safe and similar Why employees are scared to stick their necks out. And why the data actually shows that scannable content gets more eyeballs but fewer buyers.

Anoop, Nisha, and Ankita talk about the early internet, the death of personality in business writing, and what it would take to bring authenticity back.

A must-listen if you've ever wondered why your content performs on paper but doesn't move the needle.

Content is everywhere.

So why is it harder than ever to stand out?

In this episode, we talk to Shivam K about how content, AI, and performance marketing are evolving—and what brands must get right to stay relevant.

The conversation explores:

• Why clarity beats volume in content creation

• How frameworks reduce overwhelm and improve consistency

• The role of AI in scaling ideas, not replacing thinking

• Why identity and community drive buying behavior in India

• What D2C brands often misunderstand about growth and reach

This is a grounded, no-fluff discussion for marketers and founders who want to build authority—not just chase trends.

🎧 Perfect for listeners navigating content fatigue, AI adoption, and brand differentiation in 2026.

Ankita Bhatia Dhawan has spent years on both sides of B2B transactions — as a corporate buyer evaluating vendors and as a consultant selling marketing services to SMEs in the Middle East.

Her insight? B2B buying isn't rational. It's emotional. The real question in every buyer's mind: "Will this decision protect my reputation at work?"

We talk about committee buying dynamics, what sellers get wrong, why references matter even when nobody checks them, and how her journey from engineer to blogger to marketing consultant shaped her understanding of business relationships.

If you sell services, work in B2B marketing, or want to understand how corporate decisions really get made — this one's for you.

What happens when you stop selling "digital marketing" and start solving one specific problem?

Shivam K built The Teaser Company on a simple bet: D2C brands don't need another performance marketing agency. They need creative strategy that actually converts.

In this conversation, we get into the real stuff—why he shows pricing publicly, how he filters out wrong-fit clients before they even call, and the content + community approach that got him his first customers.

Whether you're running an agency, building a D2C brand, or trying to figure out how to position your services business—there's something here for you.

"Content is dead." We've all heard it. But what if the real problem isn't content — it's how we're creating it?

In this conversation, Nisha and Anoop unpack why most business content fails and what separates forgettable posts from stories people actually remember. From the origins of copywriting on highway billboards to why AI often gets storytelling wrong — this one's for anyone tired of creating content that goes nowhere.

Key takeaways:

• Copywriting sells. Storytelling creates memory.
• Why your blog posts might be using the wrong framework
• The difference between announcement and communication
• How to choose the right content weapon for your goal

A must-listen for marketers, founders, and creators who want their message to stick.