Your business lives and dies on its ability to find new customers and clients and closing sales. Few tools have proved as effective at this as Direct Response Marketing. But where to start? And what are the important things to do first

In this episode, business owner and coach Dave Krygier shares his wisdom from 30 years of experience using direct response marketing for his businesses. Entrepreneur and video producer Rachel Bastarache Bogan joins him for an enlightening conversation to jump start this marketing strategy in your business. Listen up and take notes with this special edition episode!

RESOURCES:
Click and Mortar website: clickandmortar.net

Video Creation Help: renegadedigitalpost.com/videoforbusiness


SHOW NOTES/TIMESTAMPS:

00:00 Episode Start and Introduction

02:22 Direct Response to Increase Sales

06:03 High Dollar Ads vs. Direct Response Success

11:16 Success Starts With the Test

13:56 Most Traditional Ads Are Not Direct Response Marketing

18:17 Psychology of Memory and Marketing

21:37 Combining Traditional Marketing with Direct Response

27:34 Testing At The Tiny Store

30:20 Powerhouse Elements to Use to Drive Traffic

32:26 Avoid Wasting Cash on Ads

35:03 DIY Direct Response

36:49 Hiring a Professional Direct Response Copy Writer

40:24 Closing Thoughts

If you have entrepreneurial blood, your life can become totally absorbed in your business, dedicating every waking moment to its success. But what is the cost? You can’t go far in business coaching to hear the word burn out. Everyone says to avoid it. But how? And if the goal was getting into business so you could “have more free time” how do you make that happen?

In this episode, business owner and coach Dave Krygier, and entrepreneur and video producer Rachel Bastarache Bogan talk about what it takes to build a healthy lifestyle as an entrepreneur and small business owner. Yes, it is possible to work hard, enjoy your life and avoid burnout.

RESOURCES:

Click and Mortar website: clickandmortar.net

Video Creation Help: renegadedigitalpost.com/videoforbusiness

SHOW NOTES/TIMESTAMPS:

00:00 Episode Start and Introduction

01:48 24/7 Dave

06:12 Giving Up Life for Work

08:14 Stopping the 24/7 Treadmill

13:25 Know the Risks of 24/7 Entrepreneurship

19:58 Strategies to Help Lighten Your Load

27:02 Actually Have a Life

30:43 Episode Close

Everywhere you look, AI is an inescapable part of today’s workplace. Whether you’re already a pro at crafting prompts or still kicking the tires, this episode is for you. AI is a powerful tool to leverage and gain back valuable hours to use elsewhere in your business. But where to start or how to utilize it? Listen up!

In this episode, business owner and coach Dave Krygier, and entrepreneur and video producer Rachel Bastarache Bogan dive into an jam-packed conversation about how AI works, its strengths and weaknesses, and how you can start using it to accelerate your business communications.

RESOURCES:

Click and Mortar website: clickandmortar.net

Video Creation Help: renegadedigitalpost.com/videoforbusiness

SHOW NOTES/TIMESTAMPS:

00:00 Episode Start and Introduction

01:29 AI: Taking Jobs or Doing Tasks?

05:56 Associations vs Smarts

10:23 Leveraging AI’s Compiled Data in Your Business

15:20 AI Slop: the Pitfall

21:30 Using AI Tools Effectively

28:59 Wrap Up