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Collab Connection

Collab Connection

Written by: Branded Merch Network
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About this listen

 Collab Connection is an exclusive video podcast on Branded Merch Network, hosted by Lauren Esser and Jay Busselle, that breaks down how brand collaborations actually work and why they connect. Each episode compares real-world collabs across apparel, promo, print, and culture, unpacking the strategy, creative choices, and audience intent behind everything from heritage partnerships to culture-forward plays. The goal is not hype, but clarity brands and merch pros can use to design smarter, more relevant collaborations of their own.Branded Merch Network Economics Marketing Marketing & Sales
Episodes
  • Most Brand Collabs Miss This. F1 × LEGO Didn’t!

    Most Brand Collabs Miss This. F1 × LEGO Didn’t!
    Mar 31 2026

    Most brand collaborations are built for visibility. This one was built for participation! In this episode of Collab Connection, we break down why the Formula 1 × LEGO collab actually works, and what the promo, apparel, and merch world can learn from it.

    From LEGO parade cars to fan experiences at race weekends, this isn’t about selling products. It’s about creating moments people want to be part of.

    Because today, the question isn’t: “Did people see it?” It’s: “How did they experience it?”

    Uploaded on Mar 30, 2026
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    45 mins
  • Ralph Lauren × Team USA: Style, Pride, and the Power of Belonging

    Ralph Lauren × Team USA: Style, Pride, and the Power of Belonging
    Feb 25 2026

    In Episode 2 of Collab Connection, Jay and Lauren unpack one of the most iconic partnerships in modern apparel—Ralph Lauren × Team USA. Joined by Jeremy Picker of AMB3R Creative, they explore how heritage, identity, and emotional storytelling transform Olympic uniforms into symbols of pride and belonging. This isn’t just about style; it’s about what the promotional marketing and branded merch world can learn from a collaboration that feels earned, intentional, and deeply connected to culture.
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    44 mins
  • Coors × Two Worlds: Heritage vs Culture-Forward Collaborations

    Coors × Two Worlds: Heritage vs Culture-Forward Collaborations
    Jan 27 2026

    A side-by-side look at how Coors used two very different collaboration strategies to reinforce brand loyalty in one lane (Wrangler) and expand cultural reach in another (Brixton).
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    30 mins
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