Most brand collaborations are built for visibility. This one was built for participation! In this episode of Collab Connection, we break down why the Formula 1 × LEGO collab actually works, and what the promo, apparel, and merch world can learn from it.

From LEGO parade cars to fan experiences at race weekends, this isn’t about selling products. It’s about creating moments people want to be part of.

Because today, the question isn’t: “Did people see it?” It’s: “How did they experience it?”

Uploaded on Mar 30, 2026

In Episode 2 of Collab Connection, Jay and Lauren unpack one of the most iconic partnerships in modern apparel—Ralph Lauren × Team USA. Joined by Jeremy Picker of AMB3R Creative, they explore how heritage, identity, and emotional storytelling transform Olympic uniforms into symbols of pride and belonging. This isn’t just about style; it’s about what the promotional marketing and branded merch world can learn from a collaboration that feels earned, intentional, and deeply connected to culture.

A side-by-side look at how Coors used two very different collaboration strategies to reinforce brand loyalty in one lane (Wrangler) and expand cultural reach in another (Brixton).