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Color Bar

Color Bar

Written by: Sandy Alexander Inc.
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About this listen

Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.

© 2026 Color Bar
Economics Marketing Marketing & Sales
Episodes
  • Print is Life! Why We're at the Beginning - Not the End!
    Jan 13 2026

    To open Color Bar in 2026, we welcome a true architect of modern print culture — Francis McMahon.

    Across a remarkable career at Kodak, HP, Canon, and now Tecnau, Francis didn’t just help advance print technology — he helped build the communities that power our industry. From the creation of DSCOOP and thINK to the Digital Advisory Councils at HP and Canon, Francis opened doors that brought leaders together, sparked collaboration, and shaped how we learn, connect, and grow as an industry.

    In this conversation, Francis shares why he believes “print is life” — and why we are standing at the beginning of print’s next chapter, not the end. We explore the leadership influences that shaped him, his thoughtful and values-driven approach to leading teams, and the reflective moment when he recognized it was time to embrace a new chapter in his professional journey.

    That transition led to new doors, new energy, and a new beginning at Tecnau — and along the way, powerful lessons about trust, reinvention, and staying true to what inspires you.

    This episode is about leadership, community, and belief — and why the future of print has never been more alive.

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    44 mins
  • Color Bar: Building the Bench How the Next Generation Is Reshaping the Future of Print
    Dec 15 2025

    The future of print isn’t just about technology — it’s about people.

    In this Color Bar conversation, Betsy Davis sits down with Peter van Teeseling of Dscoop to explore one of the most critical topics facing our industry today: how we attract, retain, engage, and inspire the next generation of talent.

    Together, they reflect on early career uncertainty, the power of mentorship, and the responsibility today’s leaders carry in creating workplaces where emerging talent feels seen, supported, and empowered to grow. From redefining career paths to embracing fresh perspectives and evolving leadership expectations, this episode dives into what it truly takes to build a strong, sustainable talent pipeline for the future of print.

    Because the next generation isn’t just joining our industry — they’re shaping it.

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    1 hr and 3 mins
  • Color Bar Crossover: From Vision to Variable: How Sandy Alexander Brings Personalization to Life
    Dec 4 2025

    🎙 This episode flips the script.

    In this special Color Bar crossover, Betsy Davis steps to the other side of the mic as she’s interviewed by industry icon Deborah Corn for a candid, wide-ranging conversation on the power of personalization, print, and brand experience.

    Betsy shares how Sandy Alexander helps some of the world’s most iconic retail, dining, entertainment, and lifestyle brands bring marketing to life—through expertly executed print, smart data strategies, and technology platforms like XMpie that enable personalization at scale without losing the magic.

    Together, Betsy and Deborah dig into how brands can turn data into meaningful moments, why personalization is no longer optional, and how the right mix of technology, craftsmanship, and partnership creates marketing that truly connects with consumers—whether it’s in-store, in-hand, or in-home.

    Expect insights, real-world examples, and a fresh perspective as Color Bar’s co-host takes the interview seat and pulls back the curtain on what it really takes to deliver personalized experiences that perform.

    ✨ Bold ideas. Smart tech. Personal connections.

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    40 mins
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