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Growth stalls when great audio stays invisible. We sit down with website and SEO pro Jessica Gruber to map a straightforward path from podcast recording to search discovery, showing exactly how creators can turn episodes into organic traffic, leads, and loyal listeners without drowning in tech.

Jessica traces her path from leading creative at boutique agencies to building a focused web studio, then dives into practical SEO for podcasters. We unpack how to find real keywords in your everyday client questions, validate them with SEMrush or Google Ads Keyword Planner, and group them into topic buckets that guide episode planning. You’ll hear why long-tail phrases beat broad terms for niche shows, how to craft titles and descriptions that hook humans while signalling relevance to search engines, and what to include on your episode pages so Google sees depth and listeners find value.

We also dig into the details most hosts overlook: naming image files and writing alt text so guest searches surface your show, linking related posts to increase time on site, and creating a clean, reusable template for guest bios and credits. On distribution, we make a case for YouTube as a discovery engine, explain how to embed video on your site to compound engagement, and share a simple repurposing flow that turns each interview into a blog, clips, and social teasers with clear calls to action.

By the end, you’ll have a repeatable system: define your audience and buckets, choose intent-rich keywords, publish structured episode pages, and repurpose with purpose. No jargon. No guesswork. Just a practical playbook to make your podcast easier to find and harder to forget.

If this conversation helps, follow the show, leave a quick review, and share it with a friend who needs smarter podcast SEO. Got a guest idea or want help launching? Check the show notes for links and let’s talk.

LinkedIn: https://www.linkedin.com/in/jessica-gruber/
Websites:
successchampionnetworking.com (Company)
jessicagruber.co (Personal)
buzzwks.com

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Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/

Never miss an episode! Subscribe wherever you get your podcast by clicking here:
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The mic isn’t the scary part. The scary part is the story that someone else is more qualified, more seasoned, more “real” than you—and the moment you buy that story, your voice tightens, your curiosity dims, and your best insights never make it into the episode. Human behaviour specialist and international speaker Carly Pepin joins us to show how to stop handing your authority to others and start speaking from the centre of your own expertise.

We start by cutting through pay-to-play noise with a candid look at stages, ROI, and the questions that separate smart investments from costly ego boosts. Carly’s personal pivot—from refusing a pay-to-play offer to reaching 200,000 listeners by serving first—sets the tone for a practical, values-led approach to visibility. From there, we unpack why imposter syndrome spikes before big interviews or live talks, and how to neutralise it fast. The core move: identify the one person you’ve put on a pedestal, name the exact traits you think you lack, and find where those traits already live in your life, in your own form. That mental levelling turns anxiety into clarity and lets you interview as a peer, not a performer.

If your prep is full of should, need to, have to, you’re likely subordinating to someone else’s blueprint. We show you how to flip those cues into aligned choices that fit your values and serve your listener. Expect concrete tactics for podcasters and speakers: smarter guesting strategies, a parity exercise you can run in two minutes, and language tweaks that immediately calm your nervous system. We also track the ripple effects beyond the studio—how owning your authority reshapes your network, clients, and creative momentum.

Ready to stop renting brain space to fake authorities and start sounding like the person your audience came to hear? Hit play, take notes, and test the parity exercise before your next recording. If this conversation helps you speak with more ease and impact, subscribe, leave a review, and share it with a friend who’s stuck on mute.

LinkedIn: https://www.linkedin.com/in/carlypepin/
YouTube: https://www.youtube.com/@WestCoastGrowthAdvisors
Facebook: https://www.facebook.com/carly.pepin.consulting
Instagram: h

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/

Never miss an episode! Subscribe wherever you get your podcast by clicking here:
https://communicationconnectioncommunity.buzzsprout.com

Follow us on LinkedIn:
https://www.linkedin.com/company/podcast-solutions-made-simple
Follow us on Instagram:
https://www.instagram.com/podcastsolutionsmadesimple/
Follow us on Facebook:
www.facebook.com/groups/podcastlaunchmadesimple
Follow us on Twitter:
https://twitter.com/carlrichards72

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Ready to turn your podcast from “content” into a client engine? We sit down with business growth strategist Anne Cardin to map a clear path from microphone to monetization. Anne’s built and sold multiple businesses, lived through the era of pricey print and radio ads, and now shows why podcasts, when paired with smart positioning, can outpace old-school spend while building brand authority that lasts.

We dig into the shift from one-and-done ads to evergreen media you own and repurpose. Anne breaks down practical lead-gen plays—interviewing buyers, guesting on targeted shows, and crafting calls to action that move listeners to your list, calendar, or offer. If you’re stuck on “hope marketing,” her step-by-step framing will help you define the end game first, pick a format you can sustain, and build a pipeline that turns episodes into real sales conversations. You’ll also hear how she stacks platforms—podcast, digital/print magazine, and a forthcoming TV show—to multiply reach, win stages, and package visibility for partners and sponsors.

For creators and consultants chasing sponsorships too soon, Anne sets expectations on timelines and trade-offs, then shows faster paths to premium clients through relevance and trust. For beginners, she offers a simpler on-ramp: start with a tight avatar, consistent episodes, and ruthless repurposing into blogs, clips, and newsletters that boost SEO and discovery. The takeaway is bold yet practical: raise your own bar, build influence with your voice, and use today’s tools to play a bigger game than your budget suggests.

Subscribe for more smart strategies on podcast growth, influence marketing, and monetization. If this sparked a new plan for your show, share it with a friend and leave a quick review—what’s your first strategic move this week?

Linkedin:
https://www.linkedin.com/in/anncarden-business-consultant-coach/
Websites:
annlcarden.com
expertinyou.biz
YouTube: https://www.youtube.com/anncarden

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/

Never miss an episode! Subscribe wherever you get your podcast by clicking here:
https://communicationconnectioncommunity.buzzsprout.com

Follow us on LinkedIn:
https://www.linkedin.com/company/podcast-solutions-made-simple
Follow us on Instagram:
https://www.instagram.com/podcastsolutionsmadesimple/
Follow us on Facebook:
www.facebook.com/groups/podcastlaunchmadesimple
Follow us on Twitter:
https://twitter.com/carlrichards72