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Growth stalls when great audio stays invisible. We sit down with website and SEO pro Jessica Gruber to map a straightforward path from podcast recording to search discovery, showing exactly how creators can turn episodes into organic traffic, leads, and loyal listeners without drowning in tech.

Jessica traces her path from leading creative at boutique agencies to building a focused web studio, then dives into practical SEO for podcasters. We unpack how to find real keywords in your everyday client questions, validate them with SEMrush or Google Ads Keyword Planner, and group them into topic buckets that guide episode planning. You’ll hear why long-tail phrases beat broad terms for niche shows, how to craft titles and descriptions that hook humans while signalling relevance to search engines, and what to include on your episode pages so Google sees depth and listeners find value.

We also dig into the details most hosts overlook: naming image files and writing alt text so guest searches surface your show, linking related posts to increase time on site, and creating a clean, reusable template for guest bios and credits. On distribution, we make a case for YouTube as a discovery engine, explain how to embed video on your site to compound engagement, and share a simple repurposing flow that turns each interview into a blog, clips, and social teasers with clear calls to action.

By the end, you’ll have a repeatable system: define your audience and buckets, choose intent-rich keywords, publish structured episode pages, and repurpose with purpose. No jargon. No guesswork. Just a practical playbook to make your podcast easier to find and harder to forget.

If this conversation helps, follow the show, leave a quick review, and share it with a friend who needs smarter podcast SEO. Got a guest idea or want help launching? Check the show notes for links and let’s talk.

LinkedIn: https://www.linkedin.com/in/jessica-gruber/
Websites:
successchampionnetworking.com (Company)
jessicagruber.co (Personal)
buzzwks.com

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Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
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The mic isn’t the scary part. The scary part is the story that someone else is more qualified, more seasoned, more “real” than you—and the moment you buy that story, your voice tightens, your curiosity dims, and your best insights never make it into the episode. Human behaviour specialist and international speaker Carly Pepin joins us to show how to stop handing your authority to others and start speaking from the centre of your own expertise.

We start by cutting through pay-to-play noise with a candid look at stages, ROI, and the questions that separate smart investments from costly ego boosts. Carly’s personal pivot—from refusing a pay-to-play offer to reaching 200,000 listeners by serving first—sets the tone for a practical, values-led approach to visibility. From there, we unpack why imposter syndrome spikes before big interviews or live talks, and how to neutralise it fast. The core move: identify the one person you’ve put on a pedestal, name the exact traits you think you lack, and find where those traits already live in your life, in your own form. That mental levelling turns anxiety into clarity and lets you interview as a peer, not a performer.

If your prep is full of should, need to, have to, you’re likely subordinating to someone else’s blueprint. We show you how to flip those cues into aligned choices that fit your values and serve your listener. Expect concrete tactics for podcasters and speakers: smarter guesting strategies, a parity exercise you can run in two minutes, and language tweaks that immediately calm your nervous system. We also track the ripple effects beyond the studio—how owning your authority reshapes your network, clients, and creative momentum.

Ready to stop renting brain space to fake authorities and start sounding like the person your audience came to hear? Hit play, take notes, and test the parity exercise before your next recording. If this conversation helps you speak with more ease and impact, subscribe, leave a review, and share it with a friend who’s stuck on mute.

LinkedIn: https://www.linkedin.com/in/carlypepin/
YouTube: https://www.youtube.com/@WestCoastGrowthAdvisors
Facebook: https://www.facebook.com/carly.pepin.consulting
Instagram: h

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Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
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If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
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Ready to turn your podcast from “content” into a client engine? We sit down with business growth strategist Anne Cardin to map a clear path from microphone to monetization. Anne’s built and sold multiple businesses, lived through the era of pricey print and radio ads, and now shows why podcasts, when paired with smart positioning, can outpace old-school spend while building brand authority that lasts.

We dig into the shift from one-and-done ads to evergreen media you own and repurpose. Anne breaks down practical lead-gen plays—interviewing buyers, guesting on targeted shows, and crafting calls to action that move listeners to your list, calendar, or offer. If you’re stuck on “hope marketing,” her step-by-step framing will help you define the end game first, pick a format you can sustain, and build a pipeline that turns episodes into real sales conversations. You’ll also hear how she stacks platforms—podcast, digital/print magazine, and a forthcoming TV show—to multiply reach, win stages, and package visibility for partners and sponsors.

For creators and consultants chasing sponsorships too soon, Anne sets expectations on timelines and trade-offs, then shows faster paths to premium clients through relevance and trust. For beginners, she offers a simpler on-ramp: start with a tight avatar, consistent episodes, and ruthless repurposing into blogs, clips, and newsletters that boost SEO and discovery. The takeaway is bold yet practical: raise your own bar, build influence with your voice, and use today’s tools to play a bigger game than your budget suggests.

Subscribe for more smart strategies on podcast growth, influence marketing, and monetization. If this sparked a new plan for your show, share it with a friend and leave a quick review—what’s your first strategic move this week?

Linkedin:
https://www.linkedin.com/in/anncarden-business-consultant-coach/
Websites:
annlcarden.com
expertinyou.biz
YouTube: https://www.youtube.com/anncarden

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/

Never miss an episode! Subscribe wherever you get your podcast by clicking here:
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Ready to turn a mic into a real growth engine? We sit down with Vince Quinn, co-founder and creative director of SBX Productions, to map the path from “let’s start a podcast” to a show that builds authority, drives leads, and actually fits your life. Vince brings a decade in radio to the table and shares why that training still matters: clarity of purpose, strong delivery, and deep respect for the listener’s time.

We get honest about the industry shift after COVID, why so many hosts burn out, and how to avoid podfading by defining success before you hit record. Vince breaks down his nine-stage development process and the pilot concept—build one fully produced episode, refine the format, then scale—so you don’t waste months on the wrong idea. We compare that with using an Episode 00 to prime your feed and start marketing early, and we align on the essential truth: strategy first, then production.

You’ll hear a frank take on promotion and why “I posted once” is a fast track to invisibility. We dig into smart repurposing, how to share without spamming, and where AI can help—drafting, clipping, summarizing—without replacing human judgement. We also explore what’s next for podcasting: shorter formats, the rise of video, premium content experiments, and the growing importance of community through newsletters, groups, and live Q&A that keep the conversation going after the episode ends.

If you want a show that earns attention, not just downloads, this conversation gives you the framework. Subscribe, share with a friend who’s building a podcast, and leave a review with your biggest takeaway. What will you change about your show this week?

Linkedin: https://www.linkedin.com/in/vince-quinn-sbx-productions-podcast/
Wesbite: SBXproductions.com
Instagram: SBXProd

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/

Never miss an episode! Subscribe wherever you get your podcast by clicking here:
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What keeps a podcast alive when the honeymoon fades? We invited coach and multi-show host Roy Coughlan to pull back the curtain on what actually drives growth, why impact beats downloads, and how to stay consistent when the comment section goes sideways. Roy shares the arc from losing everything to building several top-ranked shows, revealing the mindset shifts and systems that turned fear into a repeatable practice. You’ll hear how he split his ideas into distinct podcasts, protected audience trust, and focused on interviews as the core engine rather than flashy promotion.

We dig into the surge of podcast coaches and how to separate real operators from playbook sellers. Roy lays out a pragmatic approach to coaching: adapt to the creator, build a format that fits their energy, and pick platform strategies that suit the audience. He explains why hosts should personally engage in comments, how to filter abusive noise while embracing constructive critique, and why a single listener note can spark meaningful improvements. We also talk metrics that matter—counting video plays where full episodes live, tracking what guests actually share, and treating twenty loyal listeners like a weekly stage.

Consistency becomes the quiet superpower. Roy shows how to take breaks without losing momentum, repurpose your archive with intention, and run lean with simple tools that elevate rough audio. We look ahead at where podcasting is heading as audiences seek trusted voices and open conversation over polished spin. If you’ve ever wondered whether a small show can make a big dent, this conversation will recalibrate your compass and your calendar.

If this helped you rethink your show, follow and share it with a friend. Leave a quick review to tell us your biggest takeaway, and subscribe so you never miss the next conversation.

Connect with Roy:
LinkedIn: https://www.linkedin.com/in/roycoughlan/
Website: https://roycoughlan.com/
https://bio.link/podcaster

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/

Never miss an episode! Subscribe wherever you get your podcast by clicking here:
https://communicationconnectioncommunity.buzzsprout.com

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Want a podcast that actually connects? We sit down with producer and mentor J. Rosemarie Francis to unpack how real shows get built: not with fancy studios, but with clarity, courage, and a community that helps you keep going. Jay traces her path from online radio to launching three distinct podcasts, revealing why on‑demand audio makes it easier to build trust and sustain meaningful conversations. Along the way we challenge the myth that success requires celebrity budgets, and show how serving 100 true fans can be more valuable than chasing overnight virality.

We dig into J. Rosemarie’s 3 Ms—mindset, mission statement, and mentorship—and explore how each one unblocks progress. Mindset quiets perfectionism and comparison. A mission statement becomes a blueprint for who you serve, what promise you make, and why your voice matters. Mentorship closes the tiny but costly gaps that cause podfade, whether that’s a rough edit, a fuzzy workflow, or uncertainty about format. You’ll hear simple, actionable tips for turning everyday expertise into episodes, curating content you already have, and focusing on one clear listener avatar so each release feels targeted and useful.

Nonprofits and community organisations will find a practical roadmap here. We map out how a podcast can be the meeting place for donors, volunteers, and the people you serve—amplifying stories, showcasing programmes, and demonstrating impact in a transparent, searchable way. You’ll learn why digital‑first outreach matters, how to repurpose episodes for newsletters and social media, and even how local sponsorships can fuel growth without a massive audience. Jay’s real‑world example of a creator landing a sponsor within days proves that traction comes from asking the right partners with a relevant pitch.

If you’re ready to shift from planning to publishing, this conversation gives you the mindset, structure, and momentum to start. Subscribe for more candid strategies, share this with a friend who needs a nudge, and leave a review to tell us your mission—we might feature it in a future episode.

Connect with J.Rosemarie:

LinkedIn: https://www.linkedin.com/in/jrosemarie/
Website:
solomoms-talk.com
solomomstalk.com

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/

Never miss an episode! Subscribe wherever you get your podcast by clicking here:
https://communicationconnectioncommunity.buzzsprout.com

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A 15-year podcast doesn’t happen by luck. It starts with a single nudge—in Lorraine Ball’s case, an intern suggesting, “You like to talk… you should have a podcast”—and evolves through experiments, misfires, and a relentless focus on what truly serves listeners. We trace that arc with Lorraine as she shares how an iPhone and Blog Talk Radio turned into a durable content engine that fuels speaking, community, and business growth.

We dive into the early lessons from live call-ins and why she pivoted to recorded conversations to protect pacing and quality. Lorraine breaks down the difference between authenticity and aimless chatter, showing how to be yourself while respecting the listener’s time. She explains how purpose anchors a show—whether the goal is booking talks, nurturing a local network, or driving leads—and how calls to action should change as your strategy does. We talk platform choices and why her community hub lives on LinkedIn, not in a Facebook group that drains energy.

You’ll hear a practical blueprint for repurposing: transcripts into blog posts, one-minute audiograms, AI-assisted summaries, thematic bundles, and timely re-releases that revive evergreen episodes. Lorraine shows how to turn interviews into articles, newsletters, and even a collaborative book that sparked cross-promotion and long-term relationships. We also look ahead: more video, but with stronger branding and less cookie-cutter styling; audio staying vital because multitasking is real life; and hosts who win by delivering clear value, consistent quality, and a strong point of view.

If you want your show to outlast trends, this conversation gives you the tools: define your audience, align each episode to a purpose, make your best ideas live twice, and always end with a meaningful next step. Subscribe, share with a fellow creator who needs focus, and leave a review with one takeaway you’ll implement this week. What will you repurpose first?

Connect with Lorraine:
LinkedIn: https://www.linkedin.com/in/lorraineball/
Websites : lorraineball.com (Personal)
morethanafewwords.com (Company)

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/

Never miss an episode! Subscribe wherever you get your podcast by clicking here:
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Doubt creeps in around episode 20, when the mic feels heavy and the numbers feel small. That’s the moment Chris Miles would tell you to lean in. Our conversation traces how he went from disillusioned financial advisor to cash flow expert, retired twice, rebuilt after the recession, and then used a steady, values-driven podcast to power 90% of his business—without chasing vanity metrics.

We dig into the turning points: the kitchen-table talk that exposed the limits of “do everything right,” the real estate awakening that prioritized cash flow over hope, and the early radio reps that led to his first shows. Chris breaks down how Money Ripples found its voice, why naming his audience “ripplers” changed community engagement, and how one hallway encounter kept him from quitting. You’ll hear how consistent episodes became a living FAQ, how a single clear call to action unlocked inbound demand, and why borrowing audiences—like guesting on Entrepreneurs on Fire—can create spikes that actually convert.

If you’re a creator or entrepreneur wondering whether a niche show with modest downloads can move the needle, this is your proof. Chris explains how to launch with intent, build anticipation, and turn listeners into participants through masterclasses, private groups, and client-only events. Most of all, he makes the case for the long game: serve first, measure what matters, and let trust compound. The result isn’t just more leads; it’s a durable community of people who want freedom and impact—and who arrive ready to work with you.

Subscribe for more conversations on podcast strategy, community building, and business growth. If this resonated, share it with a friend and leave a quick review—it helps new listeners find the show and keeps these stories coming.

Support the show

Got a question about something you heard today? Have a great suggestion for a topic or know someone who should be a guest? Reach out to us:
askcarl@carlspeaks.ca

If you're ready to take the plunge and join the over 3 million people who have joined the podcast space, we'd love to hear your idea and help you get started! Book your Podcast Strategy Session today:
https://podcastsolutionsmadesimple.com/get-started/

Never miss an episode! Subscribe wherever you get your podcast by clicking here:
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