Are you following the "gurus" and doing what’s supposed to work, but still feeling like something is off? In this episode of Less Panic, More Disco, Carly Cowell explores why "soulful" and intuitive entrepreneurs can't just follow a standard marketing script—they need to lead with their hearts.

Carly breaks down why alignment is the ultimate strategic advantage, helping you move away from the "shoulds" and toward a business that truly lights you up.

What’s inside this episode:

• The Soulful Entrepreneur’s Edge: Why intuitive business owners (and empaths!) need to work differently than those who just focus on "what sells."
• Energy as Your Number One Tool: How being out of alignment creates an "icky" internal pull that your audience can actually feel.
• The Content Connection: Why loving your message naturally leads to more enthusiasm, more ideas, and more consistent content creation.
• Expansion & "The More": How finding your alignment can open doors to new ventures like writing a book, starting a YouTube channel, or launching a podcast.
• The Power of the Niche: Why being passionate about a specific topic helps you find your focus and build deeper, more authentic connections with your ideal clients.

Key Takeaway:

Connect with Carly:

Are you feeling a little out of alignment or thinking about a pivot? Carly would love to hear your "epiphanies"! Connect with her on Instagram to share what you're truly passionate about, and check the show notes for more resources on building a soulful business.

Support the show

Don't forget to rate and review! :-)

Do you find yourself starting from scratch every time you need to create a social media post or a presentation? In this episode, Carly Cowell dives into the world of brand assets and explains how a well-organized toolkit can be the difference between a morning of "panic" and a day of "disco."

Carly moves beyond the basic logo to explore the various components that make up your brand’s visual and strategic identity. Learn how to build a library of "off-the-shelf" resources that allow you to show up authentically and consistently without the burnout.

What’s inside this episode:

• Beyond the Logo: Understanding that assets include everything from your color palette and typography to your specific "vibe" and messaging.
• The Magic of Templates: Why creating "plug and play" templates for your social media and documents is a game-changer for your workflow.
• Photography as an Asset: The importance of high-quality, professional (or high-end DIY) photos in conveying your brand’s energy and personality.
• The Power of Organization: How centralizing your assets in easy-to-find folders prevents "asset hunting" and keeps your creative process flowing.
• Developing a Signature Style: Using consistent assets to ensure your audience recognizes your content instantly, even before they see your name.

Key Takeaway:

Connect with Carly on Instagram:

Ready to tidy up your digital attic? Connect with Carly on social media to share which brand assets you’re currently building, or check out the show notes for more resources on simplifying your business.

Support the show

Don't forget to rate and review! :-)

Does the word "SEO" make you want to hide under your desk? In this episode of Less Panic, More Disco, Carly Cowell breaks down the often-dull world of keywords and search engine optimization1. She shares how to use these strategic tools with creative "flare" to ensure you don’t just get views, but actual engagement and connection.

Carly explores the shift in how people find content today, treating social media platforms more like search engines than ever before. Learn how to stop playing it "safe" with your strategy and start putting your unique stamp on everything you create.

What’s inside this episode:

• Social Media as a Search Engine: Why platforms like TikTok and Instagram are the new Google and how to research what your audience is actually looking for.
• The "Flair" Factor: Why keywords alone aren't enough—you need personal branding and uniqueness to stand out in a crowded market.
• Beyond Hashtags: A look at why keywords in your captions, videos, and titles are currently more effective than traditional hashtag lists.
• Real-Time Relevance: How to use trending topics (like the Eras Tour) to create content that hits in the moment while staying strategic.
• A Practical Case Study: Carly uses a "mobile dog groomer" example to show how to take local keywords and turn them into a creative strategy that builds community.

Key Takeaway:

Connect with Carly:

If you're ready to add some flair to your strategy but aren't sure where to start, connect with Carly on Instagram. Don’t forget to check the show notes for links and resources to help your soulful business show up authentically.

Support the show

Don't forget to rate and review! :-)