Creating a brand for Gen Z with Jerry Haha

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Creating a brand for Gen Z with Jerry Haha

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Don’t rely on Gen Z stereotypes and big data, but start with empathy, says Jerry Haha, director of Artificial Dust, on the eighth episode of Up to Speed with UBS. In conversation with Gen.T’s Lee Williamson, Haha talks about building a brand for the right reasons, how Gen Z can detect inauthenticity a mile off and why you should consider employing your community.

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