Trailer for the podcast!

We discuss the vast field of corporate communication and look at its role in a company's communication setup. Topics in the podcast: understanding corporate and communication, difference b/w marketing and corporate communication, functions of corporate communication department in a company, a little bit of history of the field, and a little bit about career options.

We take a brief look into the definitions, functions, purposes, scope, history, and future of advertising. We also look into how advertising works on people's minds. Advice on skills to cultivate and books to read for the aspiring advertising professional.

Definitions positioning in simple words. Analysis of positioning statements of six of India's leading toothpaste brands in 2021.

'Brand' is an elusive concept. Asst Professor Vishal Nayak demystifies the concept of 'brand' in simple words. The episode discusses the history of the word 'brand' and how it has taken on new meanings. Examples are included.

Podcast topic: What is Marketing

Level: Basic

This episode provides a quick understanding of the term 'marketing' with examples of Sony Walkman, Apple iPod and Maggi Noodles among others.