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Creator CTRL

Creator CTRL

Written by: With Aim
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A podcast about what's happening in the creator economy.





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Episodes
  • He Charged People to Sharpen a Pencil

    He Charged People to Sharpen a Pencil
    Oct 21 2026
    David Rees really sharpened the pencils. Coco and Jonathan follow the cartoonist’s unlikely service, the customers who wanted something different from what he expected, and the delivery work behind a memorable offer. A historical creator-business story about what people actually want to receive—not a promise that novelty makes a profitable business.
    Companion newsletter: https://withaim.beehiiv.com/
    Sources:
    The Erasable Podcast interview, September 23, 2014: https://scribe.erasable.us/episode/015/
    CultureMap interview, April 2012: https://austin.culturemap.com/news/innovation/04-12-12-12-49-talking-to-professional-pencil-sharpener-david-rees-on-his-new-handbook-his-upcoming-visit-to-book-people-and-the
    Time Out, April 2012: https://www.timeout.com/newyork/things-to-do/how-to-sharpen-pencils


    This episode includes AI-generated content.
    Show More Show Less
    6 mins
  • He Wrote Four Books in Secret

    He Wrote Four Books in Secret
    Oct 19 2026
    Four secret novels, an audience that trusted the author, and the work waiting after the reveal. Coco and Jonathan follow Brandon Sanderson’s 2022–2023 story, with a detour into the awkwardness of announcing a project before you have tried making it.An evergreen story, not a new campaign announcement.Companion reading: Creator CTRL newsletter.Sources
    • State of the Sanderson 2022
    • Kickstarter: How the campaign worked (March 2022)
    • State of the Sanderson 2023: fulfillment and operations
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    5 mins
  • Your Channel Can Have an Ending

    Your Channel Can Have an Ending
    Oct 18 2026
    Coco and Jonathan follow Tom Scott’s finite England series into a familiar creator dilemma: when does a little project become a promise to keep posting forever? A relaxed conversation about finishing things, leaving room for lunch, and deciding what comes next.
    This is a current case study, not a breaking announcement.
    Read the companion Creator CTRL newsletter for the budgeting and scheduling questions: https://withaim.beehiiv.com/p/your-channel-can-have-an-ending
    Sources:
    https://www.tomscott.com/england/
    https://www.tomscott.com/
    https://www.tomscott.com/newsletter/2026-03-16/
    https://www.tomscott.com/newsletter/2026-07-20/
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    5 mins
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