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Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing

Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing

Written by: Fexingo
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Every customer interaction is a thread in a larger narrative. Lucas and Luna examine how brands map the journey from first click to final loyalty, using real examples like Warby Parker's home-try-on funnel and Spotify's personalized onboarding. They discuss where touchpoints break, how attribution models mislead, and why the journey rarely follows the neat flowchart. Lucas traces a B2B buyer's path through six-stage nurture sequences; Luna challenges whether 'omni-channel' is achievable or just a costly myth. They break down Net Promoter Score versus Customer Effort Score, and debate whether reducing friction always boosts retention. This show is for marketers who want to design journeys—not just measure them. What happens when your customer's map doesn't match your intention? #CustomerJourney #Touchpoints #MultiChannelMarketing #Marketing #CX #CustomerExperience #FunnelOptimization #Attribution #NPS #CES #OmniChannel #WarbyParker #Spotify #B2BMarketing #Retention #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How Netflix Maps The Binge Decision Loop

    How Netflix Maps The Binge Decision Loop
    Oct 22 2026
    We break down how Netflix uses a specific behavioral loop to turn passive viewing into active subscription retention. By analyzing the 'Next Episode' auto-play feature and the algorithmic curation of thumbnails, we explore how reducing friction at the point of decision can increase engagement by up to eighty percent. This episode dives into the mechanics of the zero-effort choice, why it works for streaming but might fail in other industries, and what marketers can learn about designing for inertia rather than just intent. #FexingoBusiness #BusinessPodcast #MarketingStrategy #CustomerJourney #Netflix #BehavioralEconomics #DecisionParalysis #UserExperience #RetentionMarketing #DigitalProduct #ChoiceArchitecture #StreamingIndustry #ConsumerPsychology #FrictionReduction #AlgorithmDesign #EngagementMetrics #ContentStrategy #MarTech Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How Sephora Maps The In-Store Digital Handoff

    How Sephora Maps The In-Store Digital Handoff
    Oct 21 2026
    Lucas and Luna dissect how Sephora bridges the physical beauty counter with digital loyalty programs, focusing on their in-store tablet ecosystem and personalized sampling strategy. They explore the specific mechanics of capturing zero-party data during a face-to-face consultation and why this approach outperforms traditional email marketing funnels. The episode breaks down the operational challenges of syncing inventory across channels and offers actionable insights for retail brands looking to reduce customer friction without losing the human touch. #FexingoBusiness #MarketingStrategy #CustomerJourney #RetailTech #Sephora #InStoreExperience #DigitalHandoff #ZeroPartyData #LoyaltyPrograms #Personalization #OmnichannelRetail #CustomerInsights #BeautyIndustry #TouchpointMapping #BrandLoyalty #RetailAnalytics #ConsumerBehavior #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How To Fix The Broken Middle Of The Customer Journey

    How To Fix The Broken Middle Of The Customer Journey
    Oct 20 2026
    Most brands obsess over the first click and the final sale, ignoring the messy middle where customers actually make decisions. We break down how to map that critical transition period using real-world examples from major retailers. Learn why your retention metrics are failing because you aren't measuring the silent friction between awareness and purchase. This episode provides a concrete framework for identifying and removing those hidden barriers before they cost you revenue. #CustomerJourney #MarketingStrategy #FexingoBusiness #BusinessPodcast #RetailTech #ConversionOptimization #ConsumerBehavior #DigitalMarketing #UXDesign #BrandLoyalty #DataDriven #EcommerceTips #CustomerExperience #GrowthHacking #MarketingAnalytics #FrictionReduction #SalesFunnel #StrategicPlanning Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
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