Nationally syndicated radio host DeDe McGuire shares how working two jobs in secret for five years built the leverage that launched her own show, and why she's now trademarking her way toward full ownership and independence. She also opens up about the loneliness of leadership and why she leads with a relaxed, mistake-friendly style.

• How DeDe secretly worked two radio jobs for five years to build leverage, using lessons from Tom Joyner and Doug Banks to eventually launch her own syndicated show, DeDe in the Morning
• Her current push toward full ownership of her show — including years of proactively trademarking her name, segments, and brand so her intellectual property stays with her, not the company
• The discipline shift once syndication hit: cutting out late nights, protecting her voice, and treating show prep like a full-time craft
• The mission behind the DeDe McGuire Foundation — starting with scholarships for mothers on the theory that "if you want to change a child's trajectory, change their mother's first," then expanding post-COVID to serve the whole family
• Her leadership style — relaxed, mistake-tolerant, and rooted in "plot, plan, strategize, organize, mobilize" — plus her closing advice that leadership can be lonely, and to take your seat anyway

The Power Table is brought to you by the California Black Women Collective Empowerment Institute. Learn more here.

Follow CBWCEI:

• Instagram
• Facebook
• Connect with us
• Donate
• Join The Movement

Follow DeDe McGuire: Instagram