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Decoding Oblivion

Decoding Oblivion

Written by: Eva Nevraj
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On Decoding Oblivion, I sit down with founders, operators, and builders working with AI, automation, adtech, and emerging tech to talk about how growth really works today.


This podcast exists because the rules have changed.


Marketing isn’t driven by big ideas and gut feeling anymore. It’s shaped by algorithms, data, and automated systems making decisions in real time. Most of that happens quietly, behind the tools we use every day, and that’s what we’re here to unpack.


Each episode is a conversation about what’s actually happening inside modern growth stacks:

what tools people rely on, what’s breaking, what’s overhyped, and what’s quietly becoming essential.


This isn’t a show about trends for the sake of trends.


It’s about understanding the systems shaping attention, demand, and behavior especially in crypto, AI and fast-moving tech environments.


Whether you’re building a company, working in marketing, or simply trying to understand how automation and AI are changing the game, Decoding Oblivion is here to help you make sense of it.


Less noise.

More signal.

Let’s decode it.


Thanks for listening. This is Decoding Oblivion.

Hosted on Acast. See acast.com/privacy for more information.

MAADS
Economics Marketing Marketing & Sales
Episodes
  • Сan AI replace marketers?
    May 25 2026

    AI agents, AdTech, programmatic advertising, AI automation, media buying - this episode explores how AI is quietly reshaping the advertising industry from the inside.

    AI agents are already buying ads, optimizing campaigns, and changing how media buying works. But will AI actually replace marketers and media buyers - or just make the biggest platforms even stronger?


    In this episode of Decoding Oblivion, Eva sits down with Vlad Chejkov, founder of Blockchain Ads and board member at Nexus, to break down what’s really happening inside AdTech right now.


    What’s covered:

    • Why AI agents are already buying ads autonomously
    • Whether AI will replace media buyers
    • Why Google and Meta may become even stronger because of AI
    • How AI changes programmatic advertising and DSPs
    • The role of AI in campaign optimization and targeting
    • Why on-chain data is becoming valuable for advertising
    • The future of AI-driven advertising infrastructure
    • Why ChatGPT could become a new advertising platform


    Featuring:

    Vlad Chejkov - a Founder, Blockchain Ads; a Board Member at Nexus


    Produced with the support of WellDone and MAADS.


    https://welldone.tech/

    https://maads.com/


    #AIAdvertising #AdTech #AIAgents


    Hosted on Acast. See acast.com/privacy for more information.

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    53 mins
  • SEO Is Dead?
    May 12 2026

    ChatGPT, Claude, and Perplexity are quietly replacing Google as the discovery engine for buyers. AI search optimization (GEO) is becoming the new SEO - and most brands are nowhere to be found inside AI-generated answers. Web3, AI visibility, B2B marketing - this episode covers it.


    If ChatGPT doesn’t recommend your brand when someone asks “what’s the best X” - you might as well not exist. That’s the new reality.

    In this episode, Pierre-Louis Jérôme (Co-Founder of Geonimo) and Loïs Guilhou (Head of Sales) break down how AI models actually pick brands to recommend, why traditional SEO is losing ground fast, and what companies need to do right now to stay visible in the AI era.


    What’s covered:

    GEO vs SEO: what’s actually different and why it matters

    — How ChatGPT and AI assistants choose which brands to mention

    — Why AI visibility is becoming a make-or-break for B2B

    — How buyer decisions are shifting from Google to AI assistants

    — What “AI as the new decision engine” looks like in practice

    — How Geonimo helps companies track and improve AI visibility


    🎙️ Featuring:


    Pierre-Louis Jérôme - Co-Founder, Geonimo

    Loïs Guilhou - Head of Sales, Geonimo


    Produced with WellDone (welldone.tech) and MAADS (maads.com).


    #AI #Visibility #SEO #GEO #ChatGPT #Optimization #DecodingOblivion #Geonimo


    Timecodes

    00:00 - The day Google stopped being the homepage

    01:27 - GEO in one sentence

    02:52 - "On Google you compete for clicks. On AI you compete to be chosen"

    04:07 - SEO vs AEO vs GEO without the buzzwords

    05:19 - The 3 signals that decide which brand AI picks

    06:17 - Why most CMOs are 18 months behind

    08:24 - The gap that made GEO inevitable

    10:23 - Crypto and e-commerce got there first

    11:52 - The 3 layers of AI visibility

    13:37 - Faster than the internet itself

    14:19 - Inside Geonimo: how the audit works

    15:51 - The AI Suitability Score

    16:24 - Traffic is dead. Mentions are the new metric

    18:15 - The multi-market problem nobody talks about

    20:33 - The mistake every brand makes in their first AI audit

    22:40 - Who gets results in 7 days vs 7 months

    24:40 - Writing for AI is nothing like writing for Google

    27:56 - The 70/30 rule for SEO and GEO budgets

    29:42 - Why AI search isn't winner-takes-all

    31:03 - How small brands beat giants on ChatGPT

    33:01 - Brands that started ranking in AI within days

    34:10 - Industries already locked. Industries still wide open

    35:58 - The 3 things to fix this week to show up in ChatGPT

    37:15 - The biggest GEO mistake brands repeat

    38:09 - Why GEO is a moving target

    39:20 - What stops working in 6 months

    40:26 - Where Geonimo is heading next

    41:40 - The product roadmap nobody else is building

    42:52 - From insights to automation

    43:45 - GEO for marketplaces and recommendation engines

    44:37 - AI agents talking directly to Geonimo

    45:35 - How to try Geonimo and book a demo

    46:10 - One thing to do tomorrow morning

    46:34 - The 6-month forecast

    47:09 - Outro

    Hosted on Acast. See acast.com/privacy for more information.

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    47 mins
  • AI is already trading and earning. Are humans obsolete?
    Apr 24 2026

    In this episode of Decoding Oblivion, we explore a new reality where AI can launch tokens, trade, and generate revenue on its own. What happens when agents don't just execute tasks — but earn, reinvest, and operate independently?


    Our guest, Mauricio Trujillo, CEO and co-founder of Claw Pump — a gasless token launchpad built specifically for AI agents on Solana — breaks down how this new “agentic economy” works, why AI needs its own financial infrastructure, and what it means for builders, investors, and everyone else.


    We talk about:

    — how AI agents can make money (without human involvement)

    — why giving agents financial access changes everything

    — the concept of self-funding AI systems

    — building infrastructure for autonomous agents

    — and how you can start experimenting with this today


    This isn't theory anymore — it's already happening.


    #AI #ArtificialIntelligence #AIAgents #AItools #MakeMoneyOnline #PassiveIncome #EarnMoneyOnline #OnlineIncome #Automation #AIautomation #FutureOfWork #DigitalEconomy #TechTrends #Innovation #StartupLife


    Timecodes

    00:00 AI agents already making millions 🤯

    01:07 Intro: AI + crypto = new economy

    02:17 The problem: why AI agents need money

    03:27 Built in a weekend → $55M volume

    04:23 How it works: AI launching tokens & earning

    06:48 AI agents trading & making money

    12:06 What is the “agentic economy”?

    14:15 Self-funding AI agents (big idea)

    18:24 How it scaled to 1,700+ agents

    35:18 How to start using AI agents today

    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    43 mins
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