Episodes

  • Сan AI replace marketers?
    May 25 2026

    AI agents, AdTech, programmatic advertising, AI automation, media buying - this episode explores how AI is quietly reshaping the advertising industry from the inside.

    AI agents are already buying ads, optimizing campaigns, and changing how media buying works. But will AI actually replace marketers and media buyers - or just make the biggest platforms even stronger?


    In this episode of Decoding Oblivion, Eva sits down with Vlad Chejkov, founder of Blockchain Ads and board member at Nexus, to break down what’s really happening inside AdTech right now.


    What’s covered:

    • Why AI agents are already buying ads autonomously
    • Whether AI will replace media buyers
    • Why Google and Meta may become even stronger because of AI
    • How AI changes programmatic advertising and DSPs
    • The role of AI in campaign optimization and targeting
    • Why on-chain data is becoming valuable for advertising
    • The future of AI-driven advertising infrastructure
    • Why ChatGPT could become a new advertising platform


    Featuring:

    Vlad Chejkov - a Founder, Blockchain Ads; a Board Member at Nexus


    Produced with the support of WellDone and MAADS.


    https://welldone.tech/

    https://maads.com/


    #AIAdvertising #AdTech #AIAgents


    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    53 mins
  • SEO Is Dead?
    May 12 2026

    ChatGPT, Claude, and Perplexity are quietly replacing Google as the discovery engine for buyers. AI search optimization (GEO) is becoming the new SEO - and most brands are nowhere to be found inside AI-generated answers. Web3, AI visibility, B2B marketing - this episode covers it.


    If ChatGPT doesn’t recommend your brand when someone asks “what’s the best X” - you might as well not exist. That’s the new reality.

    In this episode, Pierre-Louis Jérôme (Co-Founder of Geonimo) and Loïs Guilhou (Head of Sales) break down how AI models actually pick brands to recommend, why traditional SEO is losing ground fast, and what companies need to do right now to stay visible in the AI era.


    What’s covered:

    GEO vs SEO: what’s actually different and why it matters

    — How ChatGPT and AI assistants choose which brands to mention

    — Why AI visibility is becoming a make-or-break for B2B

    — How buyer decisions are shifting from Google to AI assistants

    — What “AI as the new decision engine” looks like in practice

    — How Geonimo helps companies track and improve AI visibility


    🎙️ Featuring:


    Pierre-Louis Jérôme - Co-Founder, Geonimo

    Loïs Guilhou - Head of Sales, Geonimo


    Produced with WellDone (welldone.tech) and MAADS (maads.com).


    #AI #Visibility #SEO #GEO #ChatGPT #Optimization #DecodingOblivion #Geonimo


    Timecodes

    00:00 - The day Google stopped being the homepage

    01:27 - GEO in one sentence

    02:52 - "On Google you compete for clicks. On AI you compete to be chosen"

    04:07 - SEO vs AEO vs GEO without the buzzwords

    05:19 - The 3 signals that decide which brand AI picks

    06:17 - Why most CMOs are 18 months behind

    08:24 - The gap that made GEO inevitable

    10:23 - Crypto and e-commerce got there first

    11:52 - The 3 layers of AI visibility

    13:37 - Faster than the internet itself

    14:19 - Inside Geonimo: how the audit works

    15:51 - The AI Suitability Score

    16:24 - Traffic is dead. Mentions are the new metric

    18:15 - The multi-market problem nobody talks about

    20:33 - The mistake every brand makes in their first AI audit

    22:40 - Who gets results in 7 days vs 7 months

    24:40 - Writing for AI is nothing like writing for Google

    27:56 - The 70/30 rule for SEO and GEO budgets

    29:42 - Why AI search isn't winner-takes-all

    31:03 - How small brands beat giants on ChatGPT

    33:01 - Brands that started ranking in AI within days

    34:10 - Industries already locked. Industries still wide open

    35:58 - The 3 things to fix this week to show up in ChatGPT

    37:15 - The biggest GEO mistake brands repeat

    38:09 - Why GEO is a moving target

    39:20 - What stops working in 6 months

    40:26 - Where Geonimo is heading next

    41:40 - The product roadmap nobody else is building

    42:52 - From insights to automation

    43:45 - GEO for marketplaces and recommendation engines

    44:37 - AI agents talking directly to Geonimo

    45:35 - How to try Geonimo and book a demo

    46:10 - One thing to do tomorrow morning

    46:34 - The 6-month forecast

    47:09 - Outro

    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    47 mins
  • AI is already trading and earning. Are humans obsolete?
    Apr 24 2026

    In this episode of Decoding Oblivion, we explore a new reality where AI can launch tokens, trade, and generate revenue on its own. What happens when agents don't just execute tasks — but earn, reinvest, and operate independently?


    Our guest, Mauricio Trujillo, CEO and co-founder of Claw Pump — a gasless token launchpad built specifically for AI agents on Solana — breaks down how this new “agentic economy” works, why AI needs its own financial infrastructure, and what it means for builders, investors, and everyone else.


    We talk about:

    — how AI agents can make money (without human involvement)

    — why giving agents financial access changes everything

    — the concept of self-funding AI systems

    — building infrastructure for autonomous agents

    — and how you can start experimenting with this today


    This isn't theory anymore — it's already happening.


    #AI #ArtificialIntelligence #AIAgents #AItools #MakeMoneyOnline #PassiveIncome #EarnMoneyOnline #OnlineIncome #Automation #AIautomation #FutureOfWork #DigitalEconomy #TechTrends #Innovation #StartupLife


    Timecodes

    00:00 AI agents already making millions 🤯

    01:07 Intro: AI + crypto = new economy

    02:17 The problem: why AI agents need money

    03:27 Built in a weekend → $55M volume

    04:23 How it works: AI launching tokens & earning

    06:48 AI agents trading & making money

    12:06 What is the “agentic economy”?

    14:15 Self-funding AI agents (big idea)

    18:24 How it scaled to 1,700+ agents

    35:18 How to start using AI agents today

    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    43 mins
  • The Future of Communication: Email, Crypto & AI with Gerald from EtherMail
    Apr 10 2026

    What happens when email meets Web3 and AI and why should you care?

    In this episode of Decoding Oblivion, we explore how one of the oldest communication tools is being reinvented through blockchain, artificial intelligence, and new user-centric models.

    Our guest, Gerald, founder of Ethermail, breaks down:

    — why email hasn’t fundamentally changed in decades

    — how connecting email with crypto wallets reshapes communication

    — what Web3 email actually is (and how it differs from Gmail)

    — how users can control who reaches them, and even get rewarded for their attention

    — why spam might become obsolete

    — the role AI agents will play in future communication systems

    — and why data privacy is becoming more critical than ever

    We also dive into the current state of the Web3 industry, the challenges of adoption, and what businesses, marketers, and builders should be focusing on right now.

    This episode is for anyone looking to understand where digital communication is heading and what’s already working today.

    🎧 Tune in to discover what’s next.


    Timecodes:

    00:00 Introduction

    01:03 Gerald’s Background & The Origin of EtherMail

    03:09 Why Email Hasn’t Changed Since the 90s

    05:17 Wallet-Based Email: Ownership, Identity & Encryption

    08:50 Asset-Based Targeting: Emailing Wallet Holders

    10:15 Getting Paid for Attention: The Rewards Model

    11:38 Early Growth, Adoption & The Bot Problem

    13:35 MoldMail: Email Infrastructure for AI Agents

    17:45 Web3 Advertising Today & Why Email Still Works

    21:46 EtherMail x Telegram Integration Explained

    25:44 How Campaign Targeting Works (Active Wallets)

    29:08 Who Uses EtherMail Today vs. Early Days

    31:29 AI Agents & The Future of Email Communication

    36:32 Biggest Challenges to Adoption

    41:13 Can AI Give Power Back to Users?

    43:37 Email’s Core Problems: Spam, Privacy & Fragmentation

    46:14 AI Tools & Workflows Gerald Recommends

    49:44 Advice for Startups & Marketers in 2026

    56:22 Where to Find Gerald

    57:47 Final Thoughts: Building Through the AI Era

    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    57 mins
  • Media Collapse: Algorithms, AI Agents and the Future of Credibility
    Mar 28 2026

    Media isn’t dying. It’s being rebuilt in real time.


    In this episode of Decoding Oblivion, I sit down with Fred Lai, a strategic communications expert with a background in journalism, digital media, and blockchain. The conversation breaks down what’s actually happening to modern media, from collapsing ad models to fragmented attention and platform-controlled distribution.


    We cover shifting credibility, why traditional outlets still matter (sometimes), and how trust is becoming more complex. From niche publications to finfluencers, the rules of media are changing fast.


    Where does AI truly add value in newsrooms? And why is most content becoming commoditized, with only a small percentage driven by real originality?


    This is a look at the evolution of media, what’s breaking, what’s adapting, and what comes next.


    Timestamps:

    00:00 Intro & Fred's background

    03:17 The old media model and what credibility meant

    08:44 The biggest structural shift: fragmentation and ad revenue collapse

    13:06 Is traditional media declining or evolving?

    17:14 Who owns attention now — platforms vs. publications

    21:44 AI in newsrooms and the commodification of content

    26:04 What good PR looks like in 2026 and the rise of agent-to-agent comms

    29:24 Is press coverage still valuable for startups?

    34:11 How crypto already changed the trust model

    39:06 Will journalists survive AI? Tools, agents, and final thoughts

    46:22 Fred's closing message and host outro

    Hosted on Acast. See acast.com/privacy for more information.

    Show More Show Less
    48 mins