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Decoding the Shopper

Decoding the Shopper

Written by: Worldpanel by Numerator
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About this listen

 A Worldpanel by Numerator podcast where we unravel the fascinating world of shopper behaviour. Explore the insights and trends that shape consumer choices and retail strategies in the UK and Ireland.

Hosted on Acast. See acast.com/privacy for more information.

© Worldpanel by Numerator Economics
Episodes
  • Bite-sized briefing: GB Grocery Market Share update 28 April 2026

    Bite-sized briefing: GB Grocery Market Share update 28 April 2026
    Apr 28 2026
    British shoppers hunt for deals amid Middle East uncertainty. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 19 April 2026.

    Hosted on Acast. See acast.com/privacy for more information.
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    4 mins
  • The innovation advantage: How advantage is protected EP: 3/3

    The innovation advantage: How advantage is protected EP: 3/3
    Apr 1 2026

    Watch podcast on YouTube: https://youtu.be/ak2by4amTbg



    Launches create activity. Routines decide whether it lasts.


    In the third article of our Innovation Advantage series, we examine how advantage is protected when markets tighten and substitution rises.


    We look at where routine stability begins to weaken: price expectations, discount dependence, product experience, and the quiet shift toward simpler substitutes.


    For innovation leaders, revenue managers and brand teams, the challenge is clear: how do you ensure a launch keeps its place in routine once the launch moment fades?


    Speak to and expert and find out more: Creating the innovation advantage - Worldpanel by Numerator

    Hosted on Acast. See acast.com/privacy for more information.
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    21 mins
  • Bite-sized briefing: GB Grocery Market Share update 31 March 2026

    Bite-sized briefing: GB Grocery Market Share update 31 March 2026
    Mar 31 2026
    British grocery inflation holds steady as shoppers prepare for Easter. Fraser McKevitt, our head of retail, gives an update on the UK grocery market share over the 12 weeks to 22 March 2026.

    Hosted on Acast. See acast.com/privacy for more information.
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    4 mins
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