Deep Dive: Ed Williams from Candy Kittens
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Deep Dive: Ed Williams from Candy Kittens
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About this listen
Our deep dive sessions grant you exclusive access to a unique conversation with an admired brand or lesser-known trailblazer. A chance to go into detail with a customer. So indulge yourself; shut out the noise and focus in on one voice, one brand, one story.
In this episode Unleashed's UK content lead Bryony Hampton is lucky enough to sit down with co-founder of Candy Kittens, Ed Williams. You may know CK via Jaimie Lang from Made in Chelsea fame. Ed is the yin to Jamie's yang. Hope you enjoy the chat.
What's discussed?
- How to source a manufacturer
- Early demand planning for first grocer deal
- Punching above weight with their tech stack
- HFSS ups
- New net zero targets over and above carbon nutrality
- Leading in the vegan sweet category
- Sharing their experience with Tuck Shop
- Growth with focus
- Product dev through socials
- Ed's advice for scaling brands
And what the poster says behind Ed? WALES IS ALWAYS A GOOD IDEA
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