Defy
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Defy
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About this listen
Digital marketing expert Heidi Faber joined Danielle to discuss why being authentic, prioritizing representation, and listening to your sales team is the ultimate strategy for success.
Heidi's expertise: 8+ years scaling B2B, B2C, and e-commerce revenue by 30-40% using data-driven Paid Ads, Email Marketing, and Social Media strategies across North America.
[00:01:21] Defy gravity and empower women.
[00:05:11] Defining "defy" in marketing.
[00:10:16] Challenge the status quo.
[00:12:21] Marketing across cultural boundaries.
[00:15:35] Unique value proposition in marketing.
[00:18:54] Connection through travel experiences.
[00:25:00] Advertising nostalgia in marketing.
[00:27:41] Desert island tools.
[00:31:18] Celebrating wins and victories.
FOLLOW HIEDI:
https://www.linkedin.com/in/heidi-faerber/
https://pixelatlas.myportfolio.com/