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Destination Marketing Podcast

Destination Marketing Podcast

Written by: Brand Revolt
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 The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.497028 Economics Marketing Marketing & Sales Social Sciences Travel Writing & Commentary
Episodes
  • 435: AI Strategy and Meal Madness with Aaron Jumper

    435: AI Strategy and Meal Madness with Aaron Jumper
    May 5 2026
    In episode 435, host Adam Stoker explores the critical intersection of AI strategy and creative community activation with Aaron Jumper from Visit Cumberland Valley. The conversation begins with a deep dive into the 2026 AI landscape, specifically why providing deep "contextual intelligence" to tools like Claude is the defining factor in shifting from a marketing tactician to a true strategist. Aaron then reveals the blueprint behind "Meal Madness," a viral, bracket-style restaurant tournament that has transformed the local dining scene and provided a repeatable model for aggregating destination assets to capture maximum attention. Together, they discuss how these modern tools and tournament-style tactics allow DMOs to drive tangible results for local stakeholders, proving that in the attention economy, your only limit is your creativity. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.
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    41 mins
  • 434: What’s Broken About RFPs—and How DMOs Can Build Better Partnerships with Caleb Sullivan

    434: What’s Broken About RFPs—and How DMOs Can Build Better Partnerships with Caleb Sullivan
    Apr 28 2026
    Adam Stoker and Caleb Sullivan tackle how AI is disrupting destination marketing—especially the value of vendor partnerships. They explore why traditional models (like media commissions and rigid RFPs) are breaking down, and call for a shift toward strategy, trust, and real collaboration. Caleb also shares ideas for rethinking the RFP process to focus on problem-solving and partnership, not just price and paperwork. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.
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    42 mins
  • 433: How to Turn Your Destination's History Into a Tourism Driver with Jake Wynn and Heidi Schlag

    433: How to Turn Your Destination's History Into a Tourism Driver with Jake Wynn and Heidi Schlag
    Apr 21 2026
    Heritage tourism is one of the most powerful, and most underutilized, tools in a destination marketer's toolkit. Adam Stoker sits down with Jake Wynn, Senior Marketing and Communications Manager at Visit Frederick, and Heidi Schlag, founder of Heritage Tourism Studio, to unpack how DMOs and museums can work together to turn local history into compelling visitor experiences. The conversation covers why museums need to start thinking like tourism institutions, how destinations can help history organizations build content and experiences that resonate with younger audiences, and why the authentic stories already living in your backyard may be your greatest competitive advantage. Subscribe to our ⁠⁠⁠⁠newsletter⁠⁠⁠⁠! The ⁠⁠⁠⁠Destination Marketing Podcast⁠⁠⁠⁠ is a part of the ⁠⁠⁠⁠Destination Marketing Podcast Network⁠⁠⁠⁠. It is hosted by Adam Stoker and produced by Brand Revolt. If you are interested in any of Brand Revolt’s services, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠ or visit ⁠⁠⁠⁠www.thebrandrevolt.com⁠⁠⁠⁠. To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit ⁠⁠⁠⁠www.thedmpn.com⁠⁠⁠⁠. If you are interested in joining the network, please email ⁠⁠⁠⁠adam@thebrandrevolt.com⁠⁠⁠⁠.
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    48 mins
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