In a candid conversation on the Diamond Hands Podcast, Leslie Tracey sits down with Jared Rohrer, CEO of Aesthetic Conversion, to explore the intersection of creativity, digital presence, and marketing in the aesthetics industry. Jared shares his unconventional journey from dueling pianist to successful web designer, highlighting the importance of authenticity, psychology, and genuine connection in building a strong personal brand. Together, they break down what truly works in aesthetic marketing—from email strategy and CRM systems to conversion rates, trust-building website design, and creating a luxury client experience. The conversation also touches on what clinics should look for in a web design partner and wraps with thoughtful reflections on leadership, personal growth, and the ongoing pursuit of becoming better in both business and life.

🔗 Resources & Links

• 💼 Connect with Jared Rohrer and learn more about optimizing your digital presence at👉 https://www.aestheticconversion.com/podcast/sales-funnels-101-an-introduction-for-med-spa-owners
  

• 📲 Follow Jared on Instagram: @jaredroars

• 📰 Join the Branded Practice Newsletter at https://www.diamondhandsmedia.com/

• 📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia

In this episode of the Diamond Hands podcast, Leslie Tracey interviews Carly Ornelas, the CEO and founder of Speak Easy Aesthetics. Carly shares her journey from nursing to aesthetics, discussing the challenges and triumphs of running a successful practice. She emphasizes the importance of creating a positive work environment, managing energy, and attracting quality clients. Carly also talks about the dynamics of working with her husband, the significance of open communication, and her mission to make a meaningful impact in the community through her work.

🔗 Resources & Links

• 💼 Connect and learn more from Carly Ornelas at https://www.speakeasyaesthetics.com/

• 📰 Join the Branded Practice Newsletter at https://www.diamondhandsmedia.com/

• 📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia

In this episode of the Diamond Hands podcast, Leslie Tracey interviews Amy Anderson, founder of ACG Practice Partners, who shares her extensive experience in the aesthetic industry. They discuss the importance of organizational psychology, team dynamics, and the transformative impact of effective consulting. Amy emphasizes the need for self-understanding among practice owners and the significance of building effective teams.

The conversation also touches on leadership challenges, co-creation in consulting, and the legacy Amy aims to leave in helping providers achieve their dreams.

🔗 Resources & Links

• 💼 Connect and learn more from Amy Anderson at https://acgpracticepartners.com/

• 📰 Join the Branded Practice Newsletter at https://www.diamondhandsmedia.com/

• 📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia

In this episode of the Diamond Hands podcast, Leslie Tracey interviews Paulina Riedler, founder and CEO of Spakinect, a telehealth company specializing in good faith exams for aesthetic practices. Paulina shares her journey of starting Spa Connect, the importance of good faith exams in the aesthetics industry, and the challenges of compliance in telehealth. She discusses the lessons learned from difficult decisions as a founder and her vision for the future of Spa Connect, emphasizing the need for adaptability and the value of a supportive team.

🔗 Resources & Links

• 💼 Connect and learn more from Paulina Riedler at www.spakinect.com

• 📰 Join the Branded Practice Newsletter at https://www.diamondhandsmedia.com/

• 📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia

🔗 Resources & Links

• 💼 Connect and learn more from Paulina Riedler at www.spakinect.com

• 📰 Join the Branded Practice Newsletter at https://www.diamondhandsmedia.com/

• 📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia

In this episode of the Diamond Hands podcast, Leslie Traceyinterviews Brandon Mullen, RN, founder of APMG (Aesthetic Practice Management Group).

They discuss Brandon's journey from nursing to practice management, the importance of effective team leadership, and the implementation of membership programs in aesthetic practices.

Brandon shares insights on data-driven decision-making, the value of time, and the resources available for practicemanagers.

The conversation emphasizes the need for continuous learning and adaptation in the ever-evolving field of aesthetic practice management.

🔗 Resources & Links

· 💼 Connect and learn more from Brandon Mullen at linkedin.com/in/bmullens27

· 📰 Join the Branded Practice Newsletter at https://www.diamondhandsmedia.com/

· 📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia

In this episode of the Diamond Hands podcast, Chris Chomenko, the chief evangelist and co-founder of RepeatMD, discusses strategies for increasing income in medical practices. The conversation covers the importance of creating repeatable revenue streams, the role of memberships, and the value of focusing on client retention. Chris shares insights into the development of rewards-based technology and how it benefits small to mid-sized business owners.

Chris Chomenko has spent over 15 years helping businesses grow by focusing on what really matters: revenue, relationships and results. As Chief Evangelist at RepeatMD, he’s worked closely with thousands of aesthetics and wellness practices to boost sales, build loyalty, and create repeatable systems for growth. Chris combines hands-on sales experience with smart marketing strategies to help teams hit their goals and scale with confidence.Here are the links to the resources he referenced in the podcast:[RepeatMD] 2025 Membership MasterclassRepeatMD: Book a demo🔗 Resources & Links• 💼 Connect and learn more from Chris Chomenko at https://repeatmd.com/• 📰 Join the Branded Practice Newsletter at https://www.diamondhandsmedia.com/• 📸 Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia

In this episode of the Diamond Hands podcast, Leslie Traceyinterviews Josh DeBlasio, a seasoned consultant in the aesthetic industry.

They discuss Josh's extensive background in aesthetics, the importance of identity in practices, and how to plan for future transitions.

The conversation also covers pricing strategies, the role of medical knowledge in sales, and the ethics of non-medical sales personnel.

They conclude with insights on team culture and retention in aesthetic practices.

🔗 Resources & Links

💼 Connect and learn more from Josh DeBlasio at https://www.linkedin.com/in/josh-deblasio-0b6b3998/

· 📰 Join the Branded Practice Newsletter at https://www.diamondhandsmedia.com/

· 📸Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia

In this episode of the Diamond Hands podcast, Leslie and Anjelica Mira discuss the importance of bookkeeping for small- to medium-sized businesses, particularly in the med spa industry.

They explore Angelica's journey into bookkeeping, the dynamics of working with a partner, and the significance of hiring industry-specific bookkeepers. The conversation alsocovers when to hire a bookkeeper, key questions to ask during the process, and the importance of understanding financial statements. Additionally, they touch on preparing for business exit and maintaining a positive mindset around money.

Resources & Links

· 💼 Learn more about SpeakeasyBookkeeping at https://www.speakeasybookkeeping.com/

· 📰 Join the BrandedPractice Newsletter at https://www.diamondhandsmedia.com/

· 📸Connect with Leslie on Instagram: https://www.instagram.com/diamondhandsmedia