🎧 Stream Dig Deep Podcast episodes on Youtube:

https://youtu.be/3c3gixQ25BE

Timestamps:

00:00 – Intro

01:29 – Ethar and his work

06:20 – What is helical economy

09:50 – Local circularity

19:47 – Is recycling monetarily beneficial?

20:43 – Ethar early life experiences

24:50 – Ineffectiveness of activism groups

28:55 – Mistakes by UK councils

34:00 – What can UK councils recycle?

39:01 – Precious Plastic and Brothers Make

41:10 – How can large businesses recycle better?

43:40 – Plan of action for young entrepreneurs

49:40 – Why was Ethar scared?

52:18 – Is ignorance really a bliss?

54:50 – Outro

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NEW PODCAST!

In our 1st episode, I chat with Ethar Alali, CEO and founder of ReallyRecycle.com, about the importance of local circularity and how his early experiences led to the creation of Automedi and ReallyRecycle. Ethar explains the common mistakes councils make with recycling and highlights everyday plastics—like certain packaging and mixed materials—that often get overlooked.

We dive into how Automedi’s ‘Nano’ machines transform these plastics into useful products, especially care equipment for the health industry.

Ethar also challenges the idea that recycling isn’t financially rewarding for businesses, sharing real incentives and giving shout-outs to others doing great work in the field.For global companies in pharma or hospitality, Ethar offers three ways to partner with ReallyRecycle.com, including on-site recycling solutions and community projects. He also shares why he calls himself an “Involuntary Activist” and stresses the urgent need for everyone to take sustainability seriously, reminding us that our future depends on it.

Subscribe for more such conversations.

Follow Ethar Alali Here:

Tiktok: / @circularityboss

LinkedIn: / https://www.linkedin.com/in/ethar-alali/

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About Vishal MishraVishal Mishra is an Entrepreneur that explains his expertise in Business, Strategy and Relationship Building. He has extensive experience working with global corporates as well as small and medium size businesses.

To Know More,Follow Vishal Mishra On ⤵︎

Instagram @vishalmishra__

LinkedIn - Vishal Mishra / www.linkedin.com/in/vishalmishra-vm

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