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Dig In

Dig In

Written by: Dig Insights
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About this listen

 Welcome to Dig In, the podcast brought to you by the minds at Dig Insights. We're interviewing some of the most inspiring brand professionals in marketing, innovation, and insights to discover the story behind the story of their most exciting innovations.Dig Insights Economics Marketing Marketing & Sales
Episodes
  • 130. Dig (In)spiration: Why innovation demands more than idea testing (and what you can actually do)

    130. Dig (In)spiration: Why innovation demands more than idea testing (and what you can actually do)
    Jan 14 2026

    On this week’s episode, Jess is joined by Kevin Hare, EVP here at Dig, to unpack how agile iteration, predictive insights, and social context are transforming innovation from early signals to validated concepts.

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    17 mins
  • 130. How Danone turned consumer empathy into a breakthrough product launch

    130. How Danone turned consumer empathy into a breakthrough product launch
    Jan 7 2026

    On this week’s episode, Jess is joined by Jenna Levine, Senior Manager, Agile Strategic Priorities at Danone, to explore how consumer empathy fuels breakthrough innovation, why nuanced understanding maters when designing for complex needs, and how agile, insight-led ways of working help teams move faster without sacrificing rigor.

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    26 mins
  • 128. Dig (In)spiration: How humanizing your segments creates real activation and alignment

    128. Dig (In)spiration: How humanizing your segments creates real activation and alignment
    Dec 29 2025

    On this week’s episode, Jess is joined by Frank Serpico, EVP at Dig, to unpack how true conviction (without ego) helps overcome pushback, why the real power of segmentation lies in activation and stakeholder alignment, and what Gen Z’s BS radar means for brands trying to earn authentic credibility.
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    20 mins
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