Digital Dominators cover art

Digital Dominators

Digital Dominators

Written by: Sooz Young
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 Want to grow a standout business in a digital world? Join Sooz Young, founder of Technology Coaching, for smart, straight-talking chats with experts, founders, and creators using digital tools to build bold brands. From social media and AI to automation, cyber security, innovation, and data, each episode is packed with actionable tips, real-world stories, and a splash of fun to help you get visible, work smarter, and grow online with confidence. If you’re a small business owner or creator ready to step up your digital game—this is your podcast.Sooz Young Economics
Episodes
  • #35 Suz Bird | One Piece, Five Places: You don’t need more content. You need better repurposing.

    #35 Suz Bird | One Piece, Five Places: You don’t need more content. You need better repurposing.
    Jan 28 2026
    In this episode of Digital Dominators, host Sooz Young and guest Suz Bird discuss the importance of effective content strategy over simply creating more content. Suz shares her journey in marketing and how she helps businesses repurpose content to maximize visibility without burnout. They explore the role of AI in content creation, the significance of authenticity, and the need for a mindset shift in approaching content marketing. The conversation emphasizes understanding your audience, the importance of engagement, and practical tips for developing a sustainable content strategy.EPISODE CHAPTERS00:00 Introduction to Content Strategy and Repurposing09:13 Suz Bird's Journey in Marketing and Content Creation18:30 Understanding Content Strategy vs. Content Creation27:46 Practical Tips for Effective Content Repurposing28:36 Understanding Control in Marketing Strategies30:46 The Importance of Audience Engagement34:08 Repurposing Content Effectively36:34 Creating and Splitting Long-Form Content43:32 Authenticity in the Age of AI51:58 Agility and Flexibility in Content StrategyKEY TAKEAWAYS– It’s not about creating more content, but using existing content effectively.– Understanding your audience is crucial for content strategy.– Repurposing content can save time and increase visibility.– AI can assist in content creation but should not replace human touch.– Authenticity is key in standing out in a saturated market.– Engagement rates matter more than follower counts.– Content should be a conversation starter, not just promotional.– Business goals should drive marketing strategies.– Experimentation is essential to find what works for your audience.– Mindset shifts are necessary for effective content marketing.RESOURCES SHAREDhttps://www.birdandemmy.co.ukhttps://www.instagram.com/suzabird/https://www.facebook.com/BirdandEmmyhttps://www.tiktok.com/@suz_a_birdhttps://www.linkedin.com/in/suz-bird/https://www.linkedin.com/company/multiply-tech/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to https://allmylink.me/tcelevenlabs
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    57 mins
  • #34 Amanda Hutchinson | Your Brand’s First Impression Starts Before You Speak

    #34 Amanda Hutchinson | Your Brand’s First Impression Starts Before You Speak
    Jan 21 2026
    In this episode of Digital Dominators, Sooz Young speaks with Amanda Hutchinson, a branding photographer and storytelling strategist, about the importance of visual branding and personal storytelling in business. They discuss how first impressions are formed through visual content, the journey of transitioning from crisis management to branding, and the challenges business owners face in presenting themselves authentically. Amanda shares practical tips for effective branding photography, emphasizing the need for confidence, collaboration with photographers, and the significance of storytelling in connecting with audiences. The conversation highlights the mindset shifts necessary for entrepreneurs to show up authentically and engage their ideal clients.EPISODE CHAPTERS00:00 The Power of Visual First Impressions02:46 Amanda's Journey from Crisis Management to Branding05:37 Overcoming Camera Fear and Building Confidence08:17 The Challenges of Personal Branding11:02 Strategies for Effective Visual Storytelling13:41 Collaboration with Photographers for Authentic Branding16:27 Understanding Your Ideal Client and Values19:24 Creating a Visual Representation of Your Brand22:08 The Importance of Authenticity in Branding25:00 Consistency Across Platforms for Brand Recognition29:19 Connecting Through the Lens32:22 Investing in Your Brand's Visual Assets35:25 The Power of Storytelling in Personal Branding41:12 Creating Conversations Through Content47:46 Mindset Shifts for Authentic Engagement54:40 Practical Tips for Effective BrandingKEY TAKEAWAYS– Visual first impressions can make or break potential client connections.– Brand photos should reflect your best self and authenticity.– Confidence in front of the camera is crucial for personal branding.– Many business owners struggle with showing up authentically online.– Collaboration with photographers is key to effective branding.– Authenticity in branding builds trust and connection with audiences.– Storytelling is a powerful tool for engaging clients.– Consistency in branding helps build familiarity with your audience.– Investing in quality photography is essential for business growth.– Mindset shifts are necessary for overcoming fears related to personal branding.RESOURCES SHAREDhttps://www.akpbrandingstories.co.ukhttp://www.instagram.com/akpbrandingstorieshttps://www.facebook.com/AKPBrandingStories/http://www.instagram.com/akpbrandingstorieshttps://www.linkedin.com/in/amanda-hutchinson-brand-photographer/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to https://allmylink.me/tcelevenlabs
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    59 mins
  • #33 Nikki Oliveria | Most small biz owners are doing Meta ads 100% wrong, are you one of them?

    #33 Nikki Oliveria | Most small biz owners are doing Meta ads 100% wrong, are you one of them?
    Jan 14 2026
    In this episode of Digital Dominators, host Sooz Young speaks with Nikki Oliveira, CEO of Honour Digital, about the complexities of running effective Meta ads. They discuss common misconceptions, the importance of proper setup, and the five key mistakes that small business owners often make when advertising on platforms like Facebook and Instagram. Nikki shares her journey into the world of digital marketing and provides valuable insights on budgeting, targeting, and the significance of a consistent customer journey. The conversation emphasizes the need for patience and strategic thinking in digital advertising, making it clear that success requires a well-thought-out approach rather than quick fixes.EPISODE CHAPTERS00:00 Introduction to Meta Ads and Common Misconceptions06:21 Nikki Oliveira's Journey to Honour Digital12:04 Fundamentals of Setting Up Meta Ads17:50 Common Mistakes in Running Meta Ads31:09 Understanding Ad Spend and Budgeting for Success34:39 Understanding Meta Ads Learning Periods37:31 Strategies for Effective Ad Targeting41:24 Optimizing Customer Journey and Experience46:15 Common Mistakes in Ad Campaigns51:00 Creative Approaches to Ad Content55:57 Key Tips for Running Successful Meta AdsKEY TAKEAWAYS– Meta ads can feel like a money pit for small businesses.– Nikki Oliveira emphasizes the importance of a strategic approach to ads.– Setting up ads properly is crucial to avoid account issues.– Boosted posts often lead to ineffective advertising results.– Targeting the right audience is essential for ad success.– Ad spend should be sufficient to allow for effective learning.– Consistency in messaging across ads is key to customer engagement.– The customer journey must be optimized for better conversion rates.– Patience is necessary when running ads; results take time.– Understanding the data and metrics is vital for improving ad performance.RESOURCES SHAREDhttps://honourdigital.com/https://honourdigital.com/meta-ads--lead-generation-that-works-1952http://www.instagram.com/honourdigitalhttp://www.facebook.com/honourdigitalhttps://www.linkedin.com/in/nikki-oliveira-pm/🧠 Are you ready to Find Your Digital Strengths?Take the Digital Mindset Quiz and discover which areas of digital skills you’re strong in, and where you could grow to level up your business or career.This isn’t your average quiz. In under 3 minutes, you’ll get:✅ A personalised result based on 6 key digital skill areas✅ A free downloadable Tekunoji Digital Mindset Framework✅ Practical next steps tailored to your digital persona🎯 Whether you’re a business owner, freelancer, or team leader, this quiz gives you clarity on what to focus on next and how to become more visible, stop wasting time with tech and start working smarter👉 Take the quiz now: https://technologycoachingonline.com/quiz/🎉 Join the Digital Dominators Community (Free Access)Love what you’re learning on the podcast? Want to go further?👾 Join the Digital Dominators Community, your next step to mastering the tools, tech, and strategies that will grow your business online.As a member, you’ll get:✅ Free access to the Social Media Prompt Calendar✅ Member-only toolkits, templates, and training✅ Early access to events, workshops, and courses✅ A supportive space to connect, learn, and grow✅ Behind-the-scenes insights from podcast guests👉 Join for free now: https://technologycoachingonline.com/digital-dominators/Let’s make tech easier, marketing smarter, and visibility second nature.AD SEGMENT– Try ElevenLabs today and bring your words to life. Head over to https://allmylink.me/tcelevenlabs
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    59 mins
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