Distinct Brand Assets & Brand Owned Media
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Distinct Brand Assets & Brand Owned Media
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Narrated by:
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Written by:
Russel and Freddie explore what makes branding stick, they look at high-impact advertising strategies. They unpack iconic audio assets like the National Tiles newest campaign, making the case for why audio deserves at least 11% of your media budget. They discuss Dyson’s move into toothbrushes and luxury positioning targeting. Finally, they examine how Crocs successfully repositioned itself to capture a younger generation of buyers.
We watch:
- National Tiles
- Crocs
See omnystudio.com/listener for privacy information.
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