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Distribution Unpacked by S.P. Richards

Distribution Unpacked by S.P. Richards

Written by: S.P. Richards
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Industry insights from the people who manufacture products, build businesses, and make distribution work. Produced by SPR Studio, a part of S.P. Richards, Co.© 2026 Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Cleaning Smarter: How Simple Green Is Expanding the Sustainability Conversation - Distribution Unpacked Episode #15
    Jul 1 2026

    Simple Green is helping customers rethink cleaning through safer, more sustainable solutions that still deliver the performance facilities depend on. Featuring Ryan Rittenberry, Director of Sales at Simple Green, and hosted by Charles McLaughlin.

    For more than 50 years, Simple Green has built its brand around cleaning chemistry that is non-caustic, non-harmful, non-flammable, and safer for the environment — not as a seasonal trend, but as a daily-use solution for facilities across key markets. Ryan discusses how sustainability has become increasingly consumer-driven, especially when customers can choose products that are safer without sacrificing efficacy.

    You’ll hear how Simple Green is supporting growth in state, local, education, and other facility-focused verticals by helping customers move beyond one-dimensional product use. From floors and restrooms to cafeterias, odor control, sanitizing, glass, carpet, and food service applications, Ryan explains how starting with a core cleaning need can open the door to broader solution selling.

    The conversation also highlights Simple Green’s field support, product demonstrations, and new Pro Line, designed to simplify product selection and make it easier for end users to choose the right chemistry for the job.

    For dealers looking to expand JanSan conversations, build trust with safer solutions, and uncover new opportunities inside existing accounts, this episode offers a practical look at how Simple Green is helping distribution partners clean smarter and sell deeper.

    Chapters
    • (00:00:05) - Distribution Unpacked: Simple Green
    • (00:00:36) - Industry Marketing Trends
    • (00:01:24) - The Importance of Sustainability in the Cleaning Channel
    • (00:02:12) - Can Simple Green Win in State, Local Education?
    • (00:04:15) - Simple Green Product Line
    • (00:05:17) - What Complexities Are Cleaning Systems Addressing?
    • (00:06:34) - Ryan From Simple Green on the Distribution Channel
    Show More Show Less
    7 mins
  • Avery’s Next Chapter: Rebranding, Vertical Growth, and Smarter Label Solutions - Distribution Unpacked Episode #14
    Jun 24 2026

    See what’s next for Avery with David Risher, National Account Manager at Avery, and host Adam Fox.

    As Avery celebrates its 90th anniversary, the brand is evolving how it communicates with the market while staying true to the products and reliability customers already know. David shares how Avery’s refreshed approach is designed to feel more approachable, reach new audiences, and support growth across emerging markets like small and medium-sized businesses.

    You’ll hear how Avery is leaning into key verticals—including education, healthcare, government, and foodservice—with targeted marketing resources that help customers better understand where Avery products fit and how to bring those solutions to end users.

    David also discusses how Avery is helping simplify the sales experience through SPR’s portal (The Exchange), digital assets, social media content, videos, and influencer-driven resources that customers can use to tell a stronger story downstream.

    See how Avery is expanding its reach while continuing to support the core channels that built its success.

    Chapters
    • (00:00:05) - Avery Distiller's 90th Anniversary and More
    • (00:01:34) - Interviews with IDC Executives
    • (00:02:05) - Avery Companies' Vertical Markets
    • (00:02:45) - Top Executives: New Year's Focus
    • (00:03:55) - How to Simplify the Experience
    Show More Show Less
    5 mins
  • Paper That Performs: How Sylvamo Is Winning Across Every Vertical - Distribution Unpacked Episode #13
    Jun 17 2026

    Keri Chapman, National Account Manager at Sylvamo, shares how Sylvamo is supporting the distribution community through trusted brands like HP Papers, Hammermill, and Business Source. Hosted by Charles McLaughlin.

    From sustainability and education to government, enterprise, and e-commerce, Sylvamo is focused on helping resellers meet changing customer needs with the right mix of products across good, better, and best offerings.

    You’ll hear how Sylvamo is addressing common misconceptions around sustainability, adapting its portfolio for key vertical markets, investing in mill capacity, and simplifying complexity through SKU rationalization and packaging designed for today’s selling environment.

    If you’re looking for ways to strengthen a core category, create upsell opportunities, and partner with a manufacturer built for the long haul, this episode offers practical insight into how Sylvamo and S.P. Richards are helping customers grow.

    Chapters
    • (00:00:00) - Distribution Unpacked
    • (00:00:17) - Interviews with Silvamo's National Account Manager
    • (00:00:52) - Copric Paper Company's Outlook for the Future
    • (00:01:52) - HP Paper Sales: Vertical Markets
    • (00:05:42) - Silvano Paper
    • (00:07:58) - Sparkle Distributors
    • (00:08:29) - Kerry On The Issues
    Show More Show Less
    9 mins
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