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Don't Believe Everything You Think
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Don't Believe Everything You Think
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Don’t believe everything you think. Especially when your next business decision depends on it.
Ever driven to work and realized you don’t remember getting there? Our thinking can run on autopilot, too—following familiar assumptions straight to conclusions we never stop to question.
In this episode, Bert Copple explores Crystal Pepsi, New Coke, and the everyday decisions that get leaders trapped inside their own thinking. With humor and practical examples, he applies the TAR Principle—Thoughts, Actions, Results—to show why better decisions begin with a clear destination and a willingness to challenge the route.
You’ll explore:
- Why a familiar thought isn’t necessarily a true one.
- How our experiences and assumptions shape what we see.
- The difference between inviting honest input and expecting agreement.
- Why customer excitement and lasting demand aren’t the same thing.
- How to challenge your thinking before committing to a decision.
This week’s challenge: Write down the result you want. Finish the sentence, “I believe this will work because…” Then ask someone with a different perspective, “Help me see what I might be missing.”
Explore more at bertcopple.com.