This episode of Don’t Forget Your Tickets is a special one. It’s a heartwarming and inspiring conversation that celebrates the magic of football fandom through the eyes of a true supporter. For the first time, we’re joined by a fan who has achieved something extraordinary – visiting all 92 Premier League and EFL stadiums.

Ashley Lambell, a lifelong Northampton Town supporter and ground-hopping enthusiast, shares his incredible 26-year journey to complete the “92.” In this feelgood Boxing Day special, Ashley sits down with our co-host Clare Kenny to reflect on the highs, the lows, and the unforgettable moments that have defined his football adventures.

Highlights from the conversation:

• The 92 Stadiums Challenge: Ashley recounts how his love for football turned into a lifelong mission to visit every Premier League and EFL ground, from iconic venues like Anfield to quirky gems like Kenilworth Road.
• Matchday Magic: Hear Ashley’s thoughts on the best and worst matchday experiences, including standout clubs like Burton Albion, Exeter City, and Bolton Wanderers, who go the extra mile to make fans feel welcome.
• Football and Family: Discover how football has shaped Ashley’s life, from childhood away days with his family to working in media at Nottingham Forest.
• The Fan Journey: Ashley reflects on how ticketing has evolved over the years, from queuing outside stadiums to the seamless digital experiences offered by platforms like TicketCo.
• The Human Side of Football: From the camaraderie of fans to the unique culture of English football, Ashley shares why the sport holds such a special place in people’s hearts.

Tune in for a feelgood Boxing Day special that celebrates the passion, loyalty, and community spirit of football fans everywhere.

Don't Forget Your Tickets is powered by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg. The podcast was originally named TicketingPodcast.com

This episode of Don't Forget Your Tickets is a special one. It’s a deeply personal and honest conversation that explores both the triumphs and tribulations of a truly extraordinary career in football. We're joined by the first guest on our podcast to have excelled at the highest level both on and off the pitch, earning caps for Ireland as a player and then taking on a club co-owner and CEO role off the pitch.

Ciara McCormack, a former Republic of Ireland international, takes us on her unique journey from the pitch to the boardroom, where she became the first female CEO and co-owner of a men's and women's club in the League of Ireland, Treaty United FC. In her conversation with our co-host Clare Kenny she shares the raw, unfiltered story of what it’s like to transition from player to club leader, offering a rare look behind the curtain of professionalising a club.

Highlights from the conversation:

• Player to CEO: Ciara discusses the transferable skills from her top-flight playing career that prepared her for the challenges of club leadership.
• A New Frontier: Hear about her experience as a pioneering female CEO in a male-dominated environment and the progress being made for women in Irish football.
• The One Club Model: Ciara explains why she championed equal resources and respect for both the men’s and women’s teams, and the backlash she faced for it.
• Volunteers vs. Professionalism: For the first time on the show, we tackle the dilemma of managing dedicated volunteers while striving to implement professional standards for match day operations and club management.
• The Fan Backlash: Ciara speaks candidly about facing a fan protest, the mental toll of online abuse, and the importance of humanising leaders in sport.

Tune in for an inspiring and eye-opening account of resilience, leadership, and the passionate pursuit of building a football club from the ground up.

Don't Forget Your Tickets is powered by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg. The podcast was originally named TicketingPodcast.com

How many sports industry professionals do you know who have subscribed to 800 different club newsletters to learn how clubs around the world communicate with their fans? Probably none, but Lukas Mikkel Hansen, a young talent making waves in the sports industry, has done exactly that.

In this episode of Don't Forget Your Tickets, we sit down with the young co-founder of Playmakers to get a unique vantage point on the digital divide between European and American sports. Lukas, who recently moved from Copenhagen to New York to launch Playmakers in the US, shares insights from his deep dive into club communications, revealing why so many organisations struggle to connect with their fans effectively despite having the right tools. We explore the critical differences in ticketing, fan journeys, and commercial strategies on both sides of the Atlantic.

Highlights from the conversation:

• The 800-Club Experiment: What thousands of club emails reveal about the state of fan engagement and personalisation worldwide.
• Europe vs. USA: A look at the pros and cons of different ticketing models, from single-source systems to the complex resale culture in the US.
• Data is Key: Why mastering fan data is the ultimate competitive edge for turning loyalty into revenue.
• Segmentation in Action: Practical advice on how to stop sending generic messages and start communicating with fans in a way that feels relevant and personal.
• A Club to Watch: Lukas highlights why soccer club Portland Hearts of Pine is a prime example of a team doing things differently, and getting it right.

Tune in to learn how to bridge the gap between having data and actually using it, and discover the key lessons Lukas has learned from operating in two of the world's biggest sports markets.

Don't Forget Your Tickets is powered by TicketCo and hosted by TicketCo’s CEO, Carl-Erik Michalsen Moberg. The podcast was originally named TicketingPodcast.com