In this episode, Jennifer and Corey unpack the 2025 Press Ganey Healthcare Consumer Experience Report and what it reveals about how patients are finding, choosing, and staying loyal to their healthcare providers.

In this episode, you’ll learn:

• Why 72% of patients now start their care journey on Google, not with physician referrals
• How AI is changing search, reviews, and first impressions before patients ever visit your website
• What’s really happening with online reviews—and why they still matter, even if fewer people read them
• Why access and online scheduling are now the top patient frustration
• How safety and trust signals influence patient choice and recommendations
• Why loyalty is driven by experience, not cost

This one is a must-listen for practices that want to align marketing, access, and patient experience with how consumers actually behave today.

As we head into 2026, independent pharmacies are facing a hard reset in how healthcare is regulated, marketed, and delivered. From tightening scrutiny around tracking and consumer health data to rising patient expectations for speed, transparency, and convenience, the rules of engagement are changing fast—and pharmacies that don’t adapt risk falling behind.

In this episode of the DrMarketingTips Show – Independent Pharmacy Edition, we break down the forces shaping the year ahead and what they mean for independent pharmacy owners and operators. This conversation focuses on the practical realities of privacy, patient access, logistics, and trust—and how these shifts create both risk and opportunity for pharmacies navigating an increasingly consumer-driven healthcare environment.

Healthcare marketing budgets may be shrinking, but with that comes the opportunity to become more efficient and ROI-driven. Marketers can shift from “doing everything” to focusing on fewer channels and doing them exceptionally well

In this episode of the DrMarketingTips Show, Jennifer and Corey break down insights from the Healthcare Marketers Trend Report: “Into the Wind” and what they mean for independent practices navigating tighter budgets and shifting patient behavior.

Key takeaways from the report include:

• How audience prioritization is changing between physicians, patients, and specialty referral groups
• Why social media is now the fastest-growing channel as the the “new TV” for healthcare
• Why omnichannel marketing is no longer optional, but the standard
• How live events and human connection are making a comeback
• Where AI and analytics fit in accelerating personalization and performance

Tune in for a practical, data-backed discussion on how to market smarter (not louder) in the 2026 healthcare landscape.