In this episode, Jennifer and Corey unpack the 2025 Press Ganey Healthcare Consumer Experience Report and what it reveals about how patients are finding, choosing, and staying loyal to their healthcare providers.

In this episode, you’ll learn:

• Why 72% of patients now start their care journey on Google, not with physician referrals
• How AI is changing search, reviews, and first impressions before patients ever visit your website
• What’s really happening with online reviews—and why they still matter, even if fewer people read them
• Why access and online scheduling are now the top patient frustration
• How safety and trust signals influence patient choice and recommendations
• Why loyalty is driven by experience, not cost

This one is a must-listen for practices that want to align marketing, access, and patient experience with how consumers actually behave today.

As we head into 2026, independent pharmacies are facing a hard reset in how healthcare is regulated, marketed, and delivered. From tightening scrutiny around tracking and consumer health data to rising patient expectations for speed, transparency, and convenience, the rules of engagement are changing fast—and pharmacies that don’t adapt risk falling behind.

In this episode of the DrMarketingTips Show – Independent Pharmacy Edition, we break down the forces shaping the year ahead and what they mean for independent pharmacy owners and operators. This conversation focuses on the practical realities of privacy, patient access, logistics, and trust—and how these shifts create both risk and opportunity for pharmacies navigating an increasingly consumer-driven healthcare environment.

Healthcare marketing budgets may be shrinking, but with that comes the opportunity to become more efficient and ROI-driven. Marketers can shift from “doing everything” to focusing on fewer channels and doing them exceptionally well

In this episode of the DrMarketingTips Show, Jennifer and Corey break down insights from the Healthcare Marketers Trend Report: “Into the Wind” and what they mean for independent practices navigating tighter budgets and shifting patient behavior.

Key takeaways from the report include:

• How audience prioritization is changing between physicians, patients, and specialty referral groups
• Why social media is now the fastest-growing channel as the the “new TV” for healthcare
• Why omnichannel marketing is no longer optional, but the standard
• How live events and human connection are making a comeback
• Where AI and analytics fit in accelerating personalization and performance

Tune in for a practical, data-backed discussion on how to market smarter (not louder) in the 2026 healthcare landscape.

Misinformation may often spread like wildfire on social platforms, but believe it or not, with the right tools, false stories and backlash can be contained just as quickly.

In this episode of the DrMarketingTips Show, Jenn shares a special presentation on how healthcare practices can create a tactical social media game plan that protects the brand while still driving growth. This webinar was originally presented in collaboration with ASCENT, a community-driven educational organization for practice administrators in the ENT specialty.

Tune in to Discover:

• How a false, racially charged TikTok post snowballed into global outrage, threats, and review bombing
• The exact crisis playbook Jenn’s team used: pausing content, issuing a CEO statement, and coordinating rapid response
• Which platforms to prioritize (and which to skip) for time-strapped practices
• How to use content pillars to avoid burnout and stay consistent
• Practical, HIPAA-safe ways to use AI for content and workflow without replacing human oversight

When a viral crisis hits your practice at 2 a.m. and gains over a million views by breakfast, how do you respond?

In this episode of the DrMarketingTips Show, Jennifer and Corey walk through a social media post turned real-world nightmare when a racially charged TikTok video was incorrectly linked to a client’s practice.

From coordinated communication to halting ad campaigns, managing Google reviews, and leveraging listening tools, this episode is for anyone responsible for marketing or reputation management in healthcare.

Tune in to Discover:

• The chain reaction from a single viral post across platforms
• The importance of a speedy response
• Immediate containment steps taken within hours
• Who should control the statement and why
• Tools and tactics for monitoring and mitigation
• What the team learned from TWO very different crises

This episode is a little different than usual. We're sharing a conversation that dives deep into the next evolution of SEO, something called GEO (Generative Engine Optimization), and how healthcare practices can future-proof their marketing strategy in the age of AI.

From changes in how patients search online (hint: it’s not just Google anymore) to how answer engines like ChatGPT and Perplexity are reshaping the digital patient journey, Jennifer and Corey break down the key trends, real-world examples, and actionable steps practices can take to stay ahead of the curve.

If you're wondering how to get your practice to show up in AI-generated answers, or if your website built in 2017 still cuts it, this is the episode for you.

Tune in to Discover:

• The difference between SEO, AEO (Answer Engine Optimization), and GEO
• Why AI-powered search is already changing how patients find providers
• How to structure your website for both humans and machines
• The content formats that perform best in AI summaries
• How to audit and prioritize pages to prepare for the AI shift

In this episode of the DrMarketingTips Show, Jennifer and Corey take a step back from the day-to-day marketing grind and zoom out to look at the bigger picture: strategic planning for medical practices.

This isn’t your typical "set some goals and hope for the best" conversation. Instead, we’ll walk through a practical, repeatable framework that helps medical groups plan for growth, mitigate risk, and build alignment between marketing and business strategy.

They also share real examples from the field and introduce a new free one-hour planning session that offers practices a data-backed roadmap for the year ahead.

Tune in to Discover:

• Why celebrating reviewing wins and losses is the first step to smarter planning
• How to turn vague goals into measurable KPIs that drive growth
• The most common blind spots in medical marketing
• What to include in your scenario planning to reduce risk and stay flexible
• Ways to use data analysis (website traffic, heatmaps, reviews, social metrics) to guide strategy
• The importance of aligning marketing with HR, staffing, and physician recruitment goals

Resources & Links:

Interested in a free one-hour planning session to review your analytics, identify blind spots, and develop a marketing roadmap for 2026? Book a time and let us know you heard about the offer on the show.

If you’re still handing out rack cards and donuts when building referral relationships, it might be time to level up your strategy.

In this episode of the DrMarketingTips Show, Jennifer and Corey dive into how specialty practices are using online education portals to build stronger relationships with referring providers.

These referral hubs give referring partners direct access and value, making your practice a trusted resource instead of just another sales pitch.

Tune in to Discover:

• How education hubs create real value for referring providers
• What content to include in your portal (forms, instructions, guides, marketing materials)
• Why direct chat or follow-up features are game-changers
• How to track usage, optimize the experience, and show ROI
• Ideas for expanding into CE webinars and using the portal as a recurring touchpoint
• Simple ways to launch a portal without overcomplicating it