Driving Social: How TikTok is Changing Car Shopping
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Driving Social: How TikTok is Changing Car Shopping
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What happens when one of the most powerful car-shopping tools isn’t a website or a TV spot—but TikTok? With 1.9 billion users globally and more than 135 million in the U.S., millennials and young adults are spending nearly an hour a day on the platform—and many are using that time to discover and research their next vehicle. In this episode of The Culture Lane, K.C. Boyce, VP of Automotive, Mobility & Energy at Escalent, unpacks new research on TikTok car shoppers and what it means when your buyers’ first stop in the journey is a social feed.
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