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Duo On Air Podcast

Duo On Air Podcast

Written by: Duo Collective
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About this listen

Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.Copyright 2024 All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • #214: Custom Code vs. Custom Design: When It’s Time for Custom Developed Website
    Apr 20 2026

    Custom design ≠ custom development—and knowing the difference could completely change how your website performs. In this episode, we’re joined by Lindsay, founder of Made to Thrive, to unpack what’s really happening behind the scenes of your site and why it might be holding you back as you scale. We’re diving into the key differences between design and development, when templates are enough, and the real signs it’s time to invest in a fully custom-built website. If your site feels more “held together” than built to grow, this conversation is going to click.

    Episode Show Notes: https://duocollective.com/blog/when-its-time-for-custom-developed-website

    Tuesday Tips & Sips: https://duocollective.com/subscribe

    Instagram: https://www.instagram.com/duoonairpodcast/

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    59 mins
  • #213: Don’t have an SOP… Start Here.
    Apr 13 2026

    If your business stopped tomorrow, could someone else step in and run it? In today's episode, we’re breaking down how to start building SOPs in a way that actually feels doable, not overwhelming. We’re sharing how we document our processes at Duo, from refining your offers and writing out every step to turning those workflows into repeatable systems your team can follow. We also talk about email templates, internal “how-to” libraries, and why SOPs are one of the biggest unlocks for growth, even if you’re still a team of one. Because the goal isn’t perfection, it’s creating clarity, consistency, and a business that doesn’t rely on you for every single decision.

    Episode Show Notes: https://duocollective.com/blog/how-to-write-an-sop

    Tuesday Tips & Sips: https://duocollective.com/subscribe

    Instagram: https://www.instagram.com/duoonairpodcast/

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    32 mins
  • #212: Breaking Down Our Business Expenses | What It Takes to Run a Boutique Agency
    Apr 6 2026

    Running a boutique agency isn’t just about client work and creative projects, there’s a whole layer of behind-the-scenes expenses that most people never see. In today's episode, we’re pulling back the curtain and breaking down exactly what it costs to run Duo Collective, from payroll and software to retreats, education, and everything in between. We’re sharing real numbers, where we choose to invest, where we stay lean, and how we think about spending as our business grows. If you’ve ever wondered what it actually looks like to run a team or you’re navigating your own business expenses, this is an honest, behind-the-scenes look you don’t hear often.

    Episode Show Notes: https://duocollective.com/blog/breaking-down-our-business-expenses

    Tuesday Tips & Sips: https://duocollective.com/subscribe

    Instagram: https://www.instagram.com/duoonairpodcast/

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    34 mins
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