SEO feels louder than ever right now. Between core algorithm updates, AI Overviews, GEO, AIO, and now ads inside ChatGPT, it’s easy to wonder what actually matters and what’s just noise. In this episode, we’re breaking down what’s new in the world of search, what volatility really means, whether you should care about opting out of AI summaries, and how all of this impacts your small business. The good news? The foundations haven’t changed. Quality, authority, and relevance still win. If you’ve been spiraling every time rankings shift, this is your calm, clear SEO reality check.

Episode Show Notes: https://duocollective.com/blog/seo-trends-right-now

Links Mentioned in This Episode:

https://duocollective.com/seo-on-tap

https://www.semrush.com/sensor/

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

For the longest time, we felt like we had to choose: fun or credible. And honestly, we blame our PTSD from agency world because we thought being “professional” meant sounding stiff, buttoned-up, and a little boring. In today's episode, we’re breaking down the myth that you can’t be playful and taken seriously at the same time, and sharing how we finally found our balance as Duo. We talk about the difference between playful and flaky, where personality belongs (emails, captions, gifts, visuals, your voice) and where it absolutely does not (contracts, scopes, boundaries, pricing). We also share simple swaps you can try right now to bring more YOU into your brand without losing trust, clarity, or structure. Because playfulness is what makes you memorable, and professionalism is what makes you trusted. You deserve both.

Episode Show Notes: https://duocollective.com/blog/business-fun-vs-professionalism

Links Mentioned in This Episode: https://duocollective.com/sip-and-strategize-workbook

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

Social media burnout is so real, and if you’ve ever stared at your Instagram grid thinking, “I cannot post one more thing,” today’s conversation is going to hit home. We’re chatting with Kennedy Smith, founder of KSC Agency, all about how to build a social media strategy that actually feels sustainable instead of exhausting. We dig into why so many small business owners feel frustrated right now, what kinds of content are performing best, and how to create a simple plan using clear goals, content pillars, and a realistic posting rhythm. We also talk AI, outsourcing, and why showing up as a real human (even just a little) still matters more than perfectly curated content.

Episode Show Notes: https://duocollective.com/blog/from-social-media-burnout-to-strategy

Links Mentioned in This Episode:

http://kscagency.com

https://www.instagram.com/kennedyshaysmith/

https://www.instagram.com/kscagency/

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

Last year, we made some bold marketing predictions for 2025 and today we’re circling back to see which ones actually hit and which ones missed the mark. From community centered marketing and human first brands to SEO, video, and the rise of AI, we’re breaking down what truly shifted and what surprised us the most. Then we’re looking ahead to 2026 with a few unfiltered predictions about where marketing is really headed next. If you like honest takes, real world examples, and a little hindsight mixed with forward thinking, this episode is a fun one to press play on.

Episode Show Notes: https://duocollective.com/blog/2026-predictions

Links Mentioned in This Episode:

#153: https://duocollective.com/blog/seo-branding-and-marketing-predictions-for-2025

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

SEO can feel like a giant question mark, especially when everyone online is telling you something different. In today’s episode, we’re simplifying the whole thing and walking you through exactly where to start with SEO without the jargon or overwhelm. We break it down into three clear stages so you can stop spinning, focus on what actually matters right now, and build momentum instead of stress. If SEO has been sitting on your to do list because you do not know where to begin, this episode is your permission slip to start simple and move forward with confidence!

Episode Show Notes: https://duocollective.com/blog/seo-foundations

Links Mentioned in This Episode: https://duocollective.com/seo-on-tap

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

We cannot believe we’re saying this… Duo On Air just hit 200 episodes. To celebrate, we’re taking you on a walk down memory lane with 10 must-listen episodes that shaped Duo, sparked the biggest conversations, and continue to help business owners build brands that actually work. From branding clarity and SEO foundations to mindset shifts, partnerships, and sustainable growth, these episodes still hit just as hard today.

Tune in for our favorite throwback episodes, why they still matter, and how they connect to where your business is headed next. Whether you’re brand new here or have been listening since episode one, this one feels like a big group hug. Thanks for being part of the Duo community. Here’s to the next 200!

Links Mentioned in This Episode:

#7: https://duocollective.com/blog/brand-strategy-vs-brand-design/

#73: https://duocollective.com/blog/backlinks-will-improve-your-seo

#88: https://duocollective.com/blog/how-many-channels-to-market-your-business

#102: https://duocollective.com/blog/website-pages-you-didnt-know-you-needed-for-seo

#129: https://duocollective.com/blog/what-comes-first-seo-or-branding-services

#161: https://duocollective.com/blog/biggest-seo-mistakes

#186: https://duocollective.com/blog/seo-is-dead-why-seo-is-actually-less-complicated-today

#171: https://duocollective.com/blog/creating-habits-that-stick

#92: https://duocollective.com/blog/importance-of-nervous-system-health-as-an-entrepreneur

Episode Show Notes: https://duocollective.com/blog/best-episodes-of-duo-on-air

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

Feeling stuck because you do not know where to start in your business or marketing? You are not alone and you are not behind. In today’s episode, we are unpacking why overwhelm happens so often for new and growing business owners and why it usually comes from a lack of clarity, not a lack of capability. We walk through the four common “start here” stages we see entrepreneurs fall into and help you figure out which one you are actually in right now. From building solid foundations, to refreshing a brand that no longer fits, to creating content that finally connects, to knowing when it is time to bring in support. If marketing feels heavy, confusing, or like you are trying to do everything at once, this episode will help you slow down, get focused, and find your next right step without the overwhelm.

Episode Show Notes: https://duocollective.com/blog/new-business-overwhelm

Links Mentioned in This Episode: duocollective.com/start-here

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/

Podcasting has quickly become one of our favorite corners of the business, mostly because we get to yap, teach, and connect with you in a way that feels way more human. Today we’re sitting down with podcast growth expert Kylee Chandler to talk about how to actually grow a podcast without burning out or posting 24/7 on social media. We get into batching, outsourcing, smart repurposing, and why podcasting can be such a powerful long-term play for small businesses. If starting a podcast has been on your “someday” list or you already have one and want it to do more than just sit there, this episode is full of real talk and doable strategies you can grow into.

Episode Show Notes: https://duocollective.com/blog/how-to-grow-a-podcast

Tuesday Tips & Sips: https://duocollective.com/subscribe

Instagram: https://www.instagram.com/duoonairpodcast/