Everyone talks about retail price—but in the real watch world, retail doesn’t mean much.

In this episode, we break down what truly determines a watch’s trade market value—the number dealers, jewelers, and resellers actually use when real money is on the line. This is the side of the watch industry most people never see.

From demand and liquidity to condition, completeness, brand trust, and timing, we explain why two watches with the same MSRP can trade thousands of dollars apart—and why some watches hold value while others quietly lose it the moment they leave the store.

This episode pulls insight straight from the secondary market, where emotion is removed and numbers decide everything. You’ll learn how dealers price watches, how risk and speed affect value, and why hype doesn’t always equal money.

Whether you’re a collector, trader, flipper, investor, or first-time buyer, this episode will change how you look at watches forever. You’ll walk away understanding how to buy smarter, sell stronger, and move with confidence in the real market—not the marketing.

This isn’t about flexing.
This is about understanding value.

Tap in and learn how the watch trade market really works.

• The difference between retail price vs trade market value
• Why liquidity matters more than hype
• How condition and service history affect real pricing
• Why box, papers, and trust change everything
• How dealers calculate value behind closed doors
• How to avoid overpaying and protect your money

LeBron James isn’t just dominating basketball history — he’s dominating wrist game too. In this episode of ENDS The Family Time, we break down LeBron James’ favorite watch, why Richard Mille became his signature timepiece, and what his watch choices say about power, performance, and legacy.

From ultra-lightweight tourbillons worn during NBA Finals games to off-court flexes with Audemars Piguet and Patek Philippe, this episode explores how LeBron treats watches the same way he treats basketball: elite, intentional, and built for greatness.

If you love watches, sports, or luxury culture — this one’s for you.

What kind of watch does Elon Musk wear — and what does it say about the man shaping the future of technology, space, and transportation?

In this episode, we break down the watches Elon Musk has actually been spotted wearing, including the TAG HeuerCarrera SpaceX Chronograph and the Omega Seamaster Aqua Terra, and explore why his choices are surprisingly minimal for one of the world’s most powerful billionaires.

We talk:
• Why Elon Musk isn’t a traditional watch collector
• The connection between SpaceX, engineering, and chronograph watches
• Function vs. flex — what Musk’s wrist really represents
• How his watch choices reflect innovation, discipline, and purpose
• What an Elon Musk–designed watch could look like in the future

This episode isn’t just about watches — it’s about time, technology, and mindset. If you’re into watches, entrepreneurship, or understanding how leaders move differently, this one’s for you.

Tap in, lock in, and let’s talk time.