Everyone talks about retail price—but in the real watch world, retail doesn’t mean much.

In this episode, we break down what truly determines a watch’s trade market value—the number dealers, jewelers, and resellers actually use when real money is on the line. This is the side of the watch industry most people never see.

From demand and liquidity to condition, completeness, brand trust, and timing, we explain why two watches with the same MSRP can trade thousands of dollars apart—and why some watches hold value while others quietly lose it the moment they leave the store.

This episode pulls insight straight from the secondary market, where emotion is removed and numbers decide everything. You’ll learn how dealers price watches, how risk and speed affect value, and why hype doesn’t always equal money.

Whether you’re a collector, trader, flipper, investor, or first-time buyer, this episode will change how you look at watches forever. You’ll walk away understanding how to buy smarter, sell stronger, and move with confidence in the real market—not the marketing.

This isn’t about flexing.
This is about understanding value.

Tap in and learn how the watch trade market really works.

• The difference between retail price vs trade market value
• Why liquidity matters more than hype
• How condition and service history affect real pricing
• Why box, papers, and trust change everything
• How dealers calculate value behind closed doors
• How to avoid overpaying and protect your money

LeBron James isn’t just dominating basketball history — he’s dominating wrist game too. In this episode of ENDS The Family Time, we break down LeBron James’ favorite watch, why Richard Mille became his signature timepiece, and what his watch choices say about power, performance, and legacy.

From ultra-lightweight tourbillons worn during NBA Finals games to off-court flexes with Audemars Piguet and Patek Philippe, this episode explores how LeBron treats watches the same way he treats basketball: elite, intentional, and built for greatness.

If you love watches, sports, or luxury culture — this one’s for you.

What kind of watch does Elon Musk wear — and what does it say about the man shaping the future of technology, space, and transportation?

In this episode, we break down the watches Elon Musk has actually been spotted wearing, including the TAG HeuerCarrera SpaceX Chronograph and the Omega Seamaster Aqua Terra, and explore why his choices are surprisingly minimal for one of the world’s most powerful billionaires.

We talk:
• Why Elon Musk isn’t a traditional watch collector
• The connection between SpaceX, engineering, and chronograph watches
• Function vs. flex — what Musk’s wrist really represents
• How his watch choices reflect innovation, discipline, and purpose
• What an Elon Musk–designed watch could look like in the future

This episode isn’t just about watches — it’s about time, technology, and mindset. If you’re into watches, entrepreneurship, or understanding how leaders move differently, this one’s for you.

Tap in, lock in, and let’s talk time.

Ever notice how some “gold” watches and chains look incredible in the store…
but weeks later they’re dull, faded, or turning your skin green?

That’s not bad luck.
That’s bad gold plating.

In this episode of ENDS The Family Time, we expose the jewelry game most brands don’t want you to understand.

You’ll learn:

• Why some gold-plated jewelry lasts years while others don’t survive the summer
• The real difference between good vs bad gold plating
• How cheap brands cut corners to keep prices low
• What base metals secretly cause tarnishing and skin reactions
• The truth about plating thickness, PVD coating, and durability
• The daily mistakes that destroy gold-plated watches and jewelry
• Pro care tips to keep your gold looking fresh longer

If you wear gold-plated watches, chains, rings, or bracelets—or you’re tired of wasting money on jewelry that doesn’t hold up—this episode is a must-listen.

Because gold isn’t supposed to fade…
and now you’ll know exactly why yours did.

Press play. Learn the game. Protect your shine.

Behind the glass cases, handshakes, and nonstop movement of 47th Street lies a world most watch lovers never get to see. The New York Diamond District isn’t just a tourist stop or a jewelry hub—it’s the real-time trading floor of the global watch market.

This is where watches stop being “retail pieces” and start becoming assets. Where a Rolex can gain or lose thousands in a single afternoon. Where Patek Philippe and Audemars Piguet are judged not by hype—but by liquidity, trust, and demand.

In this episode, we take you inside the block that quietly controls watch prices worldwide. No filters. No fluff. Just how deals actually happen, why online prices follow this street, and what collectors, resellers, and everyday buyers need to understand if they want to move smarter in the watch game.

If you’ve ever asked:

• “What is this watch really worth?”
• “Why did prices jump—or crash?”
• “Who actually controls the market?”

This episode answers it all.

Press play and step into the epicenter—because once you understand 47th Street, you understand watches.

Detroit isn’t just a city—it’s a statement. In this episode of ENDS The Family Time, we break down how Shinolatransformed from a bold idea into one of the most recognizable watch brands in America—and why Detroit was the only city this story could happen in.

We talk craftsmanship, factory jobs, American manufacturing, and what it truly means to put “Built in Detroit” on the dial. From training local watch assemblers to reshaping how the world sees Detroit-made products, Shinola didn’t just sell watches—they sold belief.

If you care about watches, culture, Detroit pride, or building something real from the ground up, this episode is for you.

Topics Covered:

• Why Shinola chose Detroit
• Inside the watch assembly process
• Job creation & craftsmanship culture
• Shinola’s impact on American watchmaking
• What independent brands can learn from Shinola’s rise

Tap in. This is Detroit time.

Before we close, I want to be completely transparent:
I am currently a Shinola employee.
All opinions shared in this episode are my own, based on my personal experiences, respect, and gratitude for the opportunities I’ve been given.

Jay-Z didn’t just wear great watches—he helped turn great watches into culture. In this episode, we explain how Hov’s love for Patek Philippe (and other grail-tier brands) became a luxury signal in hip-hop. It pushed rare references into the spotlight. It also helped make “Patek” a worldwide flex.

We’re talking the Tiffany-stamped Patek moments, the ultra-complicated Grandmaster Chime, and why Jay’s collecting style screams taste, scarcity, and legacy. Plus: understand the difference between “celebrity iced-out” and “collector-level heat.” Discover what this means for YOUR wrist game. Build a collection the smart way.

This episode dives deep into the Shinola J Dilla Watch. It is a powerful tribute to one of hip-hop’s most influential producers. It also serves as a symbol of Detroit’s creative heartbeat. We explore who J Dilla was. We discuss why his impact on music is timeless. Shinola honored his legacy through design. This watch represents more than fashion. It stands for Detroit craftsmanship, Black creativity, and cultural preservation. From beat timing to watch timing, this is where hip-hop and horology collide.

Before we start, I want to be completely transparent:
I am currently a Shinola employee.
All opinions shared in this episode are my own, based on my personal experiences, respect, and gratitude for the opportunities I’ve been given.