EP 494 | One Tiny Email Setting Increased Open Rates by Nearly 20 Percentage Points cover art

EP 494 | One Tiny Email Setting Increased Open Rates by Nearly 20 Percentage Points

EP 494 | One Tiny Email Setting Increased Open Rates by Nearly 20 Percentage Points

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A tiny email marketing setting created a surprisingly big shift in one of our client’s Nurture Sequences.

In this episode of the Email Empire Podcast, I’m breaking down the sender name experiment that increased the open rate on the second email of a Nurture Sequence by nearly 20 percentage points. We tested using the name of the lead magnet or Masterclass instead of the creator’s name, and the results pointed to something bigger than just email open rates: your newest email subscribers may recognize the thing they signed up for long before they recognize you.

I’ll walk you through the actual email marketing data, why the second email was struggling with opens, unsubscribes, and spam complaints, and how changing the sender name helped create a stronger connection between the resource someone requested and the person who created it.

This experiment originally came from the Email Marketing Trend Report, where every month I break down something we’re testing, noticing, or changing inside my email marketing or a client’s email marketing, along with the numbers and what you can test in your own business. The Report is just $7/month and is designed to give you practical email marketing strategy based on what we’re actually seeing behind the scenes.

BIG TAKEAWAY: Your newest subscribers may not know your name yet. Giving them something recognizable in the inbox can help bridge the gap between “I remember downloading this” and “I know who this person is.”

🔗 LINKS MENTIONED:

👩‍💻→ The Email Marketing Trend Report
🌎→ Website
📲→ Instagram

🤯 DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?

If you found value and are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review.

Music by: www.bensound.com
License code: 8G1GJZZDCLKGU9NR
Artist: : Benjamin Tissot
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