EP7- How Costco & Arizona Beat Inflation
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EP7- How Costco & Arizona Beat Inflation
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About this listen
Why Costco and AriZona will charge more for their flagship products — plus three business strategy lessons inspired by their pricing strategies.
In this episode, we explore the stories of two iconic American brands - Arizona Iced Tea and Costco - and their commitment to keeping prices consistently low. While inflation and rising costs have forced many businesses to increase their prices, these companies have managed to maintain the same prices for decades. But how do they do it? Join us as we delve into the marketing and business strategies that make these companies successful.
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About Our Show
On this show, we go deep on business, startups, self-improvement, and more to help you make sense of the big trends redefining work and success in a crazy mixed-up world.
Action Items is hosted by Ryan Duffy, Head of Programming, Partnerships, and Operations at Knowable, a venture-backed (a16z) audio learning startup acquired by Medium in 2021. Previous experience building venture-backed startups Digital Objects and Vidme.