Episodes

  • News SEO for Publishers with Barry Adams

    News SEO for Publishers with Barry Adams
    Jul 23 2024
    In this episode of the Earned Media Podcast, I sit down with Barry Adams, an SEO consultant from Polemic Digital, to discuss news SEO for publishers. We explore Barry’s journey from a webmaster to an SEO specialist for news websites, and he shares invaluable insights into the unique challenges and strategies involved in optimizing news…
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    42 mins
  • Ecommerce SEO Expert Aleyda Solis Shares Game-Changing Strategies

    Ecommerce SEO Expert Aleyda Solis Shares Game-Changing Strategies
    Jun 28 2024
    Ecommerce SEO consultant Aleyda Solis discusses what’s up in ecommerce SEO since Google launched AI Overviews, in this episode of the Earned Media Podcast. As e-commerce SEOs work generative AI tools like ChatGPT, Bing, and Perplexity into their workflows, e-commerce SEO experts and online retailers are grappling with Google’s attempts to leverage generative for search…
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    54 mins
  • Google Algorithm Secrets with Mike King

    Google Algorithm Secrets with Mike King
    May 28 2024
    Google algorithm secrets are rarely leaked. But in this special episode of the Earned Media Podcast, Mike King – who runs SEO consulting services provider iPullRank – discusses the future of SEO in the age of AI. This podcast is being released just days after Mike’s bombshell blog post, which is taking the SEO world…
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    47 mins
  • Lily Ray on Google’s Generative-AI Web Spam Problem

    Lily Ray on Google’s Generative-AI Web Spam Problem
    Apr 27 2024
    In this exclusive episode of the Earned Media Podcast, Lily Ray, VP of SEO strategy and research at Amsive, explores the challenges Google faces with the influx of AI-generated content. Ray discusses Google’s March 2024 Broad Core Update, which addresses the deluge of low-quality AI content rising in the SERPs. Lily Ray has been methodically…
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    43 mins
  • Top Google Ads Agency CEO on the Impact of AI on PPC

    Top Google Ads Agency CEO on the Impact of AI on PPC
    Feb 3 2023
    Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending for roughly 200 clients of all sizes,…
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    39 mins
  • 2023 Affiliate Marketing Roadmap from Anna Gita

    2023 Affiliate Marketing Roadmap from Anna Gita
    Jan 2 2023
    In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast, Anna Gita, CEO of MaxWeb, one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard Anna’s keynote at The Berlin Meet Market. She spoke about the future of the affiliate marketing industry, and I was…
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    39 mins
  • Winery Marketing Case Study

    Winery Marketing Case Study
    Dec 27 2022
    Think again if you think wine marketing agencies are all about social media marketing. While winery marketing for ecommerce may involve Facebook, Twitter, YouTube, and Pinterest, it’s content marketing, search engine optimization, and backlinks that attract new customers and drive online conversions. Contrary to popular belief, PPC and influencer marketing are more effective than social…
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    34 mins
  • SEO for News Sites and Headlines with ESPN.com SEO Director Louisa Frahm

    SEO for News Sites and Headlines with ESPN.com SEO Director Louisa Frahm
    Dec 10 2022
    SEO for news websites is critical to audience development. If your news can’t get found, it can’t generate advertiser impressions, leads, revenue, or make a difference. This post is a summary of a podcast interview I recorded with ESPN.com director of SEO Louisa Frahm about best practices when it comes to SEO for headlines, how…
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    35 mins