Ever wanted to build your own software but don’t know the first thing about coding?
You’re in good company. That’s exactly how the founders of UtilityClick started.

In this episode of The Energy Waffle Podcast, the team take a slightly different approach by sticking to one big topic: software development.

Tune in to hear the unfiltered story of how we built the industry’s most-used energy-specific CRM - and why, at first, PRO CRM was an utter embarrassment.

Along the way, we chat about:

• Whether Keaton really did kill a polar bear 🐻‍❄️
• Just how embarrassing our first release was
• How PRO CRM came to life (and why it didn’t exactly work)
• What we learned from that painful process — and how it helped shape BILL VAL

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We’re incredibly proud of our employees for investing the time and energy (no pun intended) into podcasts. However, the views found within these podcasts may not be reflective of company-wide beliefs and they are presented purely for entertainment purposes.

It's only taken fourteen episodes, but the team (giddy with excitement having just launched LITE CRM) actually manage to chat about the inner workings of UtilityClick!

What's more, they've persuaded our very own Clare Mason (the brainchild behind LITE CRM) to come on and talk about its inception. (Stay tuned to future podcasts where Charlotte Bradley (the product orchestrator of LITE CRM) will give her take on the work that was done to bring it to life).

Other things discussed this time include:
Spotting a gap in the market to offer aggregator services.
How do you go about launching a new product?
How to manage agile product development
Fan shout out
The 1989 Electricity Act
Last One Laughing
Jerey Irons

If you're a broker who needs a stripped-down CRM with supplier relationships included, this episode might just tickle you.

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We’re incredibly proud of our employees for investing the time and energy (no pun intended) into podcasts. However, the views found within these podcasts may not be reflective of company-wide beliefs and they are presented purely for entertainment purposes.

The boys are back and in this episode, they have an actual bonified interesting subject to discuss (It's almost as if Jon's addition has brought an air of professionalism to the team!).

The subject of this episode: 'Is it ok for businesses to show true personality?'

Gone are the days of the technical jargon social posts where a business had one monotone voice. In are the true confessions of a CEO, open discussions around mental health or simply showing the flaws that exist behind the curtain.

This time they talk about putting yourself out there on social media, moments when businesses have gone the extra mile, and how the personal touch of an individual selling a product can stay with you, long after the product has gone.

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We’re incredibly proud of our employees for investing the time and energy (no pun intended) into podcasts. However, the views found within these podcasts may not be reflective of company-wide beliefs and they are presented purely for entertainment purposes.