When you’re trying to break into the US market, what does it really take to keep going when the timeline blows out, the market behaves differently and the wins come slower than expected?

Lisa sits down with Fiona Hamilton (founder of Rowdy Crowd) to unpack what it has actually looked like to take a homegrown Australian designed product into the US. From product development and manufacturing to market fit, messaging, packaging, word of mouth and staying power, Fiona shares the real lessons behind launching beyond Australia and why belief, adaptability and patience matter more than quick wins.

What you’ll take away: - Why launching into a new market starts with solving a real problem, not chasing hype. - How Fiona built Rowdy Crowd by listening to customers, improving the product and staying flexible as demand shifted. - Why word of mouth still beats a lot of paid marketing when your product genuinely solves something. - What Fiona learned about the US market, from packaging and messaging to speed, scale and buyer behaviour. - Why educating customers is part of the job when your product or material is still unfamiliar. - How small business owners can use adaptability as a real competitive advantage over bigger players.

Links: - Guest website: Rowdy Crowd - https://rowdycrowd.com.au/ - Mint Agency newsletter sign up: Podcast Newsletter - https://www.mintagency.com.au/news-sign-up

Credits: - Host: Lisa Morey, Founder of Mint Agency - Guest: Fiona Hamilton, Founder of Rowdy Crowd - Production: Podcast Expert Lab - Music: 'Country Western On' - moodmode (Pixabay) - Studio partner: The Streaming Guys - thanks to their team for partnering with us and providing the soundproof podcast pod and pro recording setup.

STAY FRESH. STAY KIND.