Ep. 154 Why Your ROAS Is Holding Your Brand Back
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Ep. 154 Why Your ROAS Is Holding Your Brand Back
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Are you making marketing decisions too quickly? In this episode of The Unstoppable Marketer®, Mark Goldhart and Trevor Crump explain why many brands are unknowingly sabotaging their growth by obsessing over ROAS, reacting to short-term data, and trying to control every variable in the customer journey. They break down why digital marketing has created an illusion of control, why top-of-funnel investment matters more than ever, and how the biggest brands win by consistently staying in front of customers over time. If you're constantly turning ads on and off, chasing efficiency metrics, or making emotional decisions based on a few bad days, this episode will completely change how you think about scaling a brand.
Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!
00:00 — Stop Reacting Emotionally
03:00 — The Investing Mindset
07:00 — The Illusion Of Control
12:00 — Why ROAS Is Misleading
17:30 — Why Big Brands Win
25:00 — Build Long-Term Growth