A few years into scaling one B2B software company, its cold outreach had become exactly the kind of generic, forgettable email everyone else in the industry was sending. Close rates cratered. Once the team rebuilt outreach around actually being useful to prospects, win rates climbed higher than they'd ever been.

In today's episode of LEADERS IN B2B MARKETING, host Sammy Gebele sits down with Rob Gonzalez, Co-Founder of Salsify.

You'll learn:

1. How Salsify started building its digital DNA, and Rob's major responsibilities as CMO
2. The crucial role of the right customer for successfully scaling your product-market fit
3. Top advice on how to create and test valuable content efficiently
4. The evolution of B2B marketing, and why quality over quantity ultimately wins
5. How Salsify defines its own product category and builds thought leadership through community development

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Get in touch with Rob on LinkedIn: https://www.linkedin.com/in/robgonzalez/

Rob's book recommendation:
Deep Work: Rules for Focused Success in a Distracted World by Cal Newport | https://www.amazon.com/dp/1455586692

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Sammy Gebele and SAWOO offer a B2B community-building service that establishes you as a thought leader in your industry and helps you build genuine, human-to-human relationships with your dream clients.

Get in touch with Sammy on LinkedIn: https://www.linkedin.com/in/sammygebele/
More episodes and insights: leadersinmarketing.io

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Conversation originally aired on April 5, 2021.