Ep10. Delivery Apps Are Eating Your Profit. Here’s the Math
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Ep10. Delivery Apps Are Eating Your Profit. Here’s the Math
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You have a business partner who takes 30 percent of every sale, never washes a dish, and owns your customer list. It's the delivery app on your phone right now. In this episode: the real math on a single delivery order, and three moves that put the margin and the customer back in your hands.
What you'll learn:
- The real math on one delivery order: commission, packaging, remakes
- Why a dish priced for 30 percent food cost can lose money on the apps
- Why you should price delivery 15 to 20 percent above dine-in (everyone does, and the apps allow it)
- The flyer-in-the-bag move that turns app customers into customers you own
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